Who owns Propel?
Propel is owned by PepsiCo (the United States, NASDAQ: PEP).[1]
Evidence: PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- PepsiCo, Inc. verified
- Owner HQ
- 🇺🇸 United States, Purchase, New York
- Origin
- 🇺🇸 United States
- Founded
- 2000
- Category
- Beverages › Soft drinks › Sports & hydration drinks
- Parent ticker
- NASDAQ: PEP
- Trademark registrant
- Stokely-Van Camp, Inc. (USPTO)
- Last verified
- · 2 sources
About Propel
Propel is a zero-calorie electrolyte water launched in 2000 under the Gatorade umbrella, aimed at people who exercise but do not want the sugar of a sports drink. It effectively created the enhanced water category. PepsiCo owns it, and the format has since been copied widely by both beverage companies and supplement brands.
How often PepsiCo names Propel in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Propel
The USPTO record for the Propel mark lists Stokely-Van Camp, Inc. as the owner of record (serial number 77558307). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Propel
Where Propel sits in PepsiCo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PepsiCo ownership tree →
See the full PepsiCo brand portfolio (29) →
Other brands owned by PepsiCo
PepsiCo controls 29 brands on Brandtree, 12 of them in beverages.
Also in beverages
- 7UP (1929)
- Aquafina (1994)
- bubly (2018)
- Diet Pepsi (1964)
- Gatorade (1965)
- Mirinda (1959)
- Mountain Dew (1940)
- Pepsi (1893)
- Pepsi Max (1993)
- Rockstar Energy (2001)
- Starry (2023)
Other brands in sports & hydration drinks, and who owns them
The 20 brands in sports & hydration drinks on Brandtree belong to 17 owners. The largest is Coca-Cola, with 3; PepsiCo has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Aquarius | Coca-Cola | 🇺🇸 United States |
| Pedialyte | Abbott | 🇺🇸 United States |
| Sporade | AJE | 🇵🇪 Peru |
| Idrato | Delizia | 🇧🇴 Bolivia |
| 100PLUS | F&N Holdings | 🇲🇾 Malaysia |
| Suerox | Genomma Lab | 🇲🇽 Mexico |
| Scream | Nongfu Spring | 🇨🇳 China |
| Pocari Sweat | Otsuka | 🇯🇵 Japan |
About the owner: PepsiCo
PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
🇺🇸 Propel and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Propel is not one of them.
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
- Archery Summit — Crimson Wine Group 🇺🇸
Frequently asked questions
Who is the parent company of Propel?
The parent company of Propel is PepsiCo, a publicly listed company headquartered in the United States.
Is Propel American?
Yes. Propel originated in the United States in 2000 and its owner, PepsiCo, is also headquartered in the United States.
Is Propel still owned by PepsiCo?
Yes. As of 26 September 2026, Propel is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 16 September 2026.
- [2] USPTO: PROPEL, serial 77558307, registration 3587038 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.