Who owns Wotsits?
Wotsits is owned by PepsiCo (the United States, NASDAQ: PEP).[1]
Evidence: PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- PepsiCo, Inc. verified
- Owner HQ
- 🇺🇸 United States, Purchase, New York
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1970
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- NASDAQ: PEP
- Last verified
- · 1 sources
About Wotsits
Wotsits are cheese-flavoured corn puffs sold in the United Kingdom, the British equivalent of Cheetos and made by Walkers. They are among the largest children's snack brands in Britain. PepsiCo owns them through Walkers, and the puffs are extruded rather than fried, which is why they are so light.
Ownership timeline of Wotsits
Where Wotsits sits in PepsiCo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PepsiCo ownership tree →
See the full PepsiCo brand portfolio (29) →
Other brands owned by PepsiCo
PepsiCo controls 29 brands on Brandtree, 16 of them in food.
Also in food
- Cheetos (1948)
- Doritos (1966)
- Doritos Dinamita (2011)
- Fritos (1932)
- Lay's (1932)
- Quaker (1877)
- Quaker Chewy (1986)
- Ruffles (1958)
- Sabra (1986)
- Siete Foods (2014)
- Smartfood (1985)
- Stacy's (1997)
- SunChips (1991)
- Tostitos (1980)
- Walkers (1948)
Other brands in salty snacks, and who owns them
PepsiCo has more brands in salty snacks on Brandtree than any other owner: 12 of 100.
| Brand | Owner | Owner based in |
|---|---|---|
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Cape Cod | Campbell's | 🇺🇸 United States |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
| Cuttlefish Peanut Balls | Orion | 🇰🇷 South Korea |
About the owner: PepsiCo
PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
🇬🇧 Wotsits and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Wotsits among them.
Frequently asked questions
Who is the parent company of Wotsits?
The parent company of Wotsits is PepsiCo, a publicly listed company headquartered in the United States.
Is Wotsits British or American?
Wotsits originated in the United Kingdom in 1970, but it is owned today by PepsiCo, which is headquartered in the United States. So Wotsits is a British-origin brand under American ownership.
Is Wotsits still owned by PepsiCo?
Yes. As of 16 September 2026, Wotsits is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 16 September 2026.
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