Who owns BEAR?
BEAR is owned by Lotus Bakeries (Belgium, BRU: LOTB), which has owned the brand since 17 December 2015.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lotus Bakeries — 2025 annual results, Lotus Bakeries NV, 6 February 2026. Last checked .
Key facts
- Current owner
- Lotus Bakeries NV reported
- Owned since
- Owner HQ
- 🇧🇪 Belgium, Lembeke
- Origin
- 🇬🇧 United Kingdom, London
- Category
- Food › Snacks › Snack bars
- Parent ticker
- BRU: LOTB
- Last verified
- · 1 sources
About BEAR
BEAR makes children's snacks from dried fruit with no added sugar, including Yoyos and Paws, packed with collectable cards. It was built by Urban Fresh Foods, founded in London in 2007 by Hayley and Andrew Gait-Golding. Lotus bought the whole company in December 2015, when BEAR led the UK kids' fruit snack market; it is now growing strongly in the US.
Ownership timeline of BEAR
- 2015 – present Lotus Bakeries [1] reported
Where BEAR sits in Lotus Bakeries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lotus Bakeries ownership tree →
See the full Lotus Bakeries brand portfolio (10) →
Other brands owned by Lotus Bakeries
Lotus Bakeries controls 10 brands on Brandtree, 10 of them in food.
Also in food
- Annas (1929)
- Kiddylicious
- Lotus
- Lotus Biscoff (1932)
- nākd.
- Peijnenburg (1883)
- Peter's Yard
- Snelle Jelle
- TREK
Other brands in snack bars, and who owns them
The 15 brands in snack bars on Brandtree belong to 9 owners. The largest is Hero Group, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Corny | Hero Group | 🇨🇭 Switzerland |
| KIND | Mars | 🇺🇸 United States |
| Larabar | General Mills | 🇺🇸 United States |
| Rawbite | Bahlsen | 🇩🇪 Germany |
| Mizo Túró Rudi | Bonafarm | 🇭🇺 Hungary |
| Goûter | Faffa Food | 🇪🇹 Ethiopia |
| Clif Bar | Mondelēz | 🇺🇸 United States |
| Quaker Chewy | PepsiCo | 🇺🇸 United States |
About the owner: Lotus Bakeries
Lotus Bakeries is a publicly listed company headquartered in Lembeke, Belgium, founded in 1932. Brandtree records 10 brands under its control, and it is listed as BRU: LOTB.
Lotus Bakeries is a Belgian snack company founded in 1932 by Jan Boone Sr. and headquartered in Lembeke. It is listed on Euronext Brussels, with most shares owned by the Boone and Stevens families. Revenue reached EUR 1,355 million in 2025 with about 4,150 employees and factories in Belgium, the Netherlands, France, Sweden, South Africa, the United States and Thailand. Biscoff accounts for 57 per cent of branded revenue. Lotus Natural Foods, built from British acquisitions including nākd, TREK and BEAR, adds another quarter.
Lotus Bakeries: full profile, brands and acquisition history →
🇬🇧 BEAR and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, BEAR among them.
Frequently asked questions
Who is the parent company of BEAR?
The parent company of BEAR is Lotus Bakeries, a publicly listed company headquartered in Belgium.
Is BEAR British or Belgian?
BEAR originated in the United Kingdom, but it is owned today by Lotus Bakeries, which is headquartered in Belgium. So BEAR is a British-origin brand under Belgian ownership.
Since when has Lotus Bakeries owned BEAR?
Lotus Bakeries has owned BEAR since 17 December 2015.
Is BEAR still owned by Lotus Bakeries?
Yes. As of 16 September 2026, BEAR is still owned by Lotus Bakeries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lotus Bakeries — 2025 annual results — Lotus Bakeries NV, Annual report, published 6 February 2026; retrieved 16 September 2026.
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