Who owns BEAR?
BEAR is owned by Lotus Bakeries (Belgium, BRU: LOTB), which has owned the brand since 17 December 2015.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Lotus Bakeries NV reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇧🇪 Belgium, Lembeke
- Origin
- 🇬🇧 United Kingdom, London
- Category
- Food › Snacks › Snack bars
- Parent ticker
- BRU: LOTB
- Last verified
- · 1 sources
About BEAR
BEAR makes children's snacks from dried fruit with no added sugar, including Yoyos and Paws, packed with collectable cards. It was built by Urban Fresh Foods, founded in London in 2007 by Hayley and Andrew Gait-Golding. Lotus bought the whole company in December 2015, when BEAR led the UK kids' fruit snack market; it is now growing strongly in the US.
Ownership timeline of BEAR
- 2015 – present Lotus Bakeries [1] reported
Where BEAR sits in Lotus Bakeries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lotus Bakeries ownership tree →
Other brands owned by Lotus Bakeries in food
Latest news about BEAR
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Frequently asked questions
Who is the parent company of BEAR?
The parent company of BEAR is Lotus Bakeries, a publicly listed company headquartered in Belgium.
Is BEAR British or Belgian?
BEAR originated in the United Kingdom, but it is owned today by Lotus Bakeries, which is headquartered in Belgium. So BEAR is a British-origin brand under Belgian ownership.
Since when has Lotus Bakeries owned BEAR?
Lotus Bakeries has owned BEAR since 17 December 2015.
Is BEAR still owned by Lotus Bakeries?
Yes. As of 16 September 2026, BEAR is still owned by Lotus Bakeries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lotus Bakeries — 2025 annual results — Lotus Bakeries NV, Annual report, published 6 February 2026; retrieved 16 September 2026.
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