Who owns Snelle Jelle?
Snelle Jelle is owned by Lotus Bakeries (Belgium, BRU: LOTB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Lotus Bakeries NV reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇧🇪 Belgium, Lembeke
- Origin
- 🇳🇱 Netherlands
- Category
- Food › Bakery › Cakes
- Parent ticker
- BRU: LOTB
- Last verified
- · 1 sources
About Snelle Jelle
Snelle Jelle is a Dutch brand of individually wrapped spiced cake bars marketed as a quick energy snack, sold through supermarkets such as Albert Heijn. It is made by Koninklijke Peijnenburg, the Geldrop ontbijtkoek bakery that Lotus Bakeries acquired in 2006, and added a rye-based Roggekracht variety in 2018.
Ownership timeline of Snelle Jelle
- ? – present Lotus Bakeries [1] reported
Where Snelle Jelle sits in Lotus Bakeries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lotus Bakeries ownership tree →
Other brands owned by Lotus Bakeries in food
Latest news about Snelle Jelle
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Frequently asked questions
Who is the parent company of Snelle Jelle?
The parent company of Snelle Jelle is Lotus Bakeries, a publicly listed company headquartered in Belgium.
Is Snelle Jelle Dutch or Belgian?
Snelle Jelle originated in the Netherlands, but it is owned today by Lotus Bakeries, which is headquartered in Belgium. So Snelle Jelle is a Dutch-origin brand under Belgian ownership.
Is Snelle Jelle still owned by Lotus Bakeries?
Yes. As of 16 September 2026, Snelle Jelle is still owned by Lotus Bakeries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lotus Bakeries — 2025 annual results — Lotus Bakeries NV, Annual report, published 6 February 2026; retrieved 16 September 2026.
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