Who owns Snelle Jelle?
Snelle Jelle is owned by Lotus Bakeries (Belgium, BRU: LOTB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lotus Bakeries — 2025 annual results, Lotus Bakeries NV, 6 February 2026. Last checked .
Key facts
- Current owner
- Lotus Bakeries NV reported
- Owner HQ
- 🇧🇪 Belgium, Lembeke
- Origin
- 🇳🇱 Netherlands
- Category
- Food › Bakery › Cakes
- Parent ticker
- BRU: LOTB
- Last verified
- · 1 sources
About Snelle Jelle
Snelle Jelle is a Dutch brand of individually wrapped spiced cake bars marketed as a quick energy snack, sold through supermarkets such as Albert Heijn. It is made by Koninklijke Peijnenburg, the Geldrop ontbijtkoek bakery that Lotus Bakeries acquired in 2006, and added a rye-based Roggekracht variety in 2018.
Ownership timeline of Snelle Jelle
- Current owner Lotus Bakeries [1] reported
Where Snelle Jelle sits in Lotus Bakeries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lotus Bakeries ownership tree →
See the full Lotus Bakeries brand portfolio (10) →
Other brands owned by Lotus Bakeries
Lotus Bakeries controls 10 brands on Brandtree, 10 of them in food.
Also in food
- Annas (1929)
- BEAR
- Kiddylicious
- Lotus
- Lotus Biscoff (1932)
- nākd.
- Peijnenburg (1883)
- Peter's Yard
- TREK
Other brands in cakes, and who owns them
The 51 brands in cakes on Brandtree belong to 35 owners. The largest is Edita, with 5; Lotus Bakeries has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| HoHos (Middle East and North Africa) | Edita | 🇪🇬 Egypt |
| Crossini | Rebisco | 🇵🇭 Philippines |
| Balconi | Valeo Foods | 🇮🇪 Ireland |
| Mademoiselle Desserts | Emmi | 🇨🇭 Switzerland |
| Eti Browni | Eti | 🇹🇷 Turkey |
| Entenmann's | Grupo Bimbo | 🇲🇽 Mexico |
| Hostess | J.M. Smucker | 🇺🇸 United States |
| Dankek | Ülker Bisküvi | 🇹🇷 Turkey |
About the owner: Lotus Bakeries
Lotus Bakeries is a publicly listed company headquartered in Lembeke, Belgium, founded in 1932. Brandtree records 10 brands under its control, and it is listed as BRU: LOTB.
Lotus Bakeries is a Belgian snack company founded in 1932 by Jan Boone Sr. and headquartered in Lembeke. It is listed on Euronext Brussels, with most shares owned by the Boone and Stevens families. Revenue reached EUR 1,355 million in 2025 with about 4,150 employees and factories in Belgium, the Netherlands, France, Sweden, South Africa, the United States and Thailand. Biscoff accounts for 57 per cent of branded revenue. Lotus Natural Foods, built from British acquisitions including nākd, TREK and BEAR, adds another quarter.
Lotus Bakeries: full profile, brands and acquisition history →
🇳🇱 Snelle Jelle and other Dutch brands
Brandtree records a controlling owner for 68 brands that began in the Netherlands. 39 of them (57%) are now controlled by a company headquartered in another country, Snelle Jelle among them.
- Albert Heijn — Ahold Delhaize 🇳🇱
- Aviko — Royal Cosun 🇳🇱
- Becel — KKR 🇺🇸
- Campina — FrieslandCampina 🇳🇱
- Conimex — Paulig 🇫🇮
- Fruit-tella — Perfetti Van Melle 🇳🇱
Frequently asked questions
Who is the parent company of Snelle Jelle?
The parent company of Snelle Jelle is Lotus Bakeries, a publicly listed company headquartered in Belgium.
Is Snelle Jelle Dutch or Belgian?
Snelle Jelle originated in the Netherlands, but it is owned today by Lotus Bakeries, which is headquartered in Belgium. So Snelle Jelle is a Dutch-origin brand under Belgian ownership.
Is Snelle Jelle still owned by Lotus Bakeries?
Yes. As of 16 September 2026, Snelle Jelle is still owned by Lotus Bakeries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lotus Bakeries — 2025 annual results — Lotus Bakeries NV, Annual report, published 6 February 2026; retrieved 16 September 2026.
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