Brandtree

๐Ÿ‡ง๐Ÿ‡ช Belgian brands and who owns them

Of 75 Belgian consumer brands tracked here, 28 (37%) are owned by companies headquartered outside Belgium, most often in the United States, France and the Netherlands.

Who bought the Belgian brands?

Owner countryBrandsExamples
๐Ÿ‡บ๐Ÿ‡ธ Belgian brands owned by American companies6Cรดte d'Or (Mondelฤ“z), Moduleo (Mohawk), Quick-Step (Mohawk), TUC (Mondelฤ“z), Unilin (Mohawk)
๐Ÿ‡ซ๐Ÿ‡ท Belgian brands owned by French companies5Alpro (Danone), BNP Paribas Fortis (BNP Paribas), Orange Belgium (Orange), VOO (Orange), Vanden Borre (Fnac Darty)
๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands4Affligem (Heineken), Delhaize (Ahold Delhaize), ING Belgium (ING), Magnum (The Magnum Ice Cream Company)
๐Ÿ‡ฉ๐Ÿ‡ช Germany4Brussels Airlines (Lufthansa Group), DEMEYERE (ZWILLING), TUI fly Belgium (TUI), Tiense Suiker (Sรผdzucker)
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom2Ardennes-รฉtape (Awaze), Godiva Biscuits (pladis)
๐Ÿ‡ง๐Ÿ‡ฒ Bermuda2BASE (Belgium) (Liberty Global), Telenet (Liberty Global)
๐Ÿ‡ฎ๐Ÿ‡ฑ Israel1Challenge Airlines BE (Challenge Group)
๐Ÿ‡ฎ๐Ÿ‡น Italy1Cosynel (Sofidel)
๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark1Grimbergen (Carlsberg)
๐Ÿ‡จ๐Ÿ‡ฆ Canada1Lutosa (McCain Foods)
๐Ÿ‡ซ๐Ÿ‡ฎ Finland1Poco Loco (Paulig)

Belgian companies that own brands

All Belgian brands

BrandCategoryOwnerOwner HQSince
AffligemAleHeineken๐Ÿ‡ณ๐Ÿ‡ฑ Netherlandsโ€”
AlproPlant-based dairyDanone๐Ÿ‡ซ๐Ÿ‡ท France2017
Ardennes-รฉtapeAccommodation & rentalsAwaze๐Ÿ‡ฌ๐Ÿ‡ง United Kingdomโ€”
BASE (Belgium)Virtual operators & prepaidLiberty Global๐Ÿ‡ง๐Ÿ‡ฒ Bermudaโ€”
Bel PilsLagerDuvel Moortgat๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Bel'MerFish & seafoodColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
BICSTowers & network infrastructureProximus๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Bike RepublicGeneral merchandise own brandsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgium2019
Bio-PlanetGrocery own brandsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
BNP Paribas FortisRetail & commercial banksBNP Paribas๐Ÿ‡ซ๐Ÿ‡ท Franceโ€”
BoleroBrokerages & trading platformsKBC๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Boni SelectionGrocery own brandsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
BpostParcel & freight logisticsBnode๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
BruBottled waterSpadel๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Brussels AirlinesAirlinesLufthansa Group๐Ÿ‡ฉ๐Ÿ‡ช Germanyโ€”
Brussels AirportAirportsBrussels Airport Company๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
CBCRetail & commercial banksKBC๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Challenge Airlines BEAirlinesChallenge Group๐Ÿ‡ฎ๐Ÿ‡ฑ Israelโ€”
CMB.TechContainer & bulk shippingCMB.Tech๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Colruyt (supermarkets)Discount & hypermarketsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
CosynelFacial tissue & toilet paperSofidel๐Ÿ‡ฎ๐Ÿ‡น Italyโ€”
Cรดte d'OrChocolateMondelฤ“z๐Ÿ‡บ๐Ÿ‡ธ United Statesโ€”
De KoninckAleDuvel Moortgat๐Ÿ‡ง๐Ÿ‡ช Belgium2010
DelhaizeSupermarketsAhold Delhaize๐Ÿ‡ณ๐Ÿ‡ฑ Netherlandsโ€”
DEMEYERECookware & tablewareZWILLING๐Ÿ‡ฉ๐Ÿ‡ช Germanyโ€”
Domaine Lez-EnviesStill wineColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
DuvelAleDuvel Moortgat๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Elia Transmission BelgiumGrids & transmissionElia Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
EverydayGrocery own brandsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
EXMARContainer & bulk shippingExmar๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
FoodbagGeneral merchandise own brandsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgium2025
Godiva BiscuitsCookies & crackerspladis๐Ÿ‡ฌ๐Ÿ‡ง United Kingdomโ€”
GraindorCoffeeColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
GrimbergenAleCarlsberg๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark2008
HoegaardenAleAB InBev๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
ING BelgiumRetail & commercial banksING๐Ÿ‡ณ๐Ÿ‡ฑ Netherlandsโ€”
JupilerLagerAB InBev๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
KBCRetail & commercial banksKBC๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
KBC BrusselsRetail & commercial banksKBC๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
KinepolisCinema chainsKinepolis๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
La ChouffeAleDuvel Moortgat๐Ÿ‡ง๐Ÿ‡ช Belgium2006
Landmark GlobalParcel & freight logisticsBnode๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
LeffeAleAB InBev๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
LiefmansAleDuvel Moortgat๐Ÿ‡ง๐Ÿ‡ช Belgium2008
LotusCakesLotus Bakeries๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Lotus BiscoffCookies & crackersLotus Bakeries๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
LutosaFrozen vegetables & fruitMcCain Foods๐Ÿ‡จ๐Ÿ‡ฆ Canadaโ€”
MagnumIce creamThe Magnum Ice Cream Company๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands2025
Marie JoUnderwear & intimatesVan de Velde๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Mobile VikingsVirtual operators & prepaidProximus๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
ModuleoFlooringMohawk๐Ÿ‡บ๐Ÿ‡ธ United Statesโ€”
NewpharmaGeneral merchandise own brandsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgium2022
OkayGrocery own brandsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Okay (Colruyt Group)SupermarketsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Orange BelgiumMobile carriersOrange๐Ÿ‡ซ๐Ÿ‡ท Franceโ€”
PaxonParcel & freight logisticsBnode๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Poco LocoBread & bunsPaulig๐Ÿ‡ซ๐Ÿ‡ฎ Finlandโ€”
PrimadonnaUnderwear & intimatesVan de Velde๐Ÿ‡ง๐Ÿ‡ช Belgium1990
ProximusMobile carriersProximus๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Quick-StepFlooringMohawk๐Ÿ‡บ๐Ÿ‡ธ United States2005
ScarletBroadband & cableProximus๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
SkolLagerAB InBev๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
SPABottled waterSpadel๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Stella ArtoisLagerAB InBev๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
TelenetBroadband & cableLiberty Global๐Ÿ‡ง๐Ÿ‡ฒ Bermudaโ€”
Tiense SuikerSweetenersSรผdzucker๐Ÿ‡ฉ๐Ÿ‡ช Germanyโ€”
TUCCookies & crackersMondelฤ“z๐Ÿ‡บ๐Ÿ‡ธ United Statesโ€”
TUI fly BelgiumAirlinesTUI๐Ÿ‡ฉ๐Ÿ‡ช Germanyโ€”
UnilinFlooringMohawk๐Ÿ‡บ๐Ÿ‡ธ United States2005
VandemoorteleCooking oilsVandemoortele๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
Vanden BorreElectronics retailFnac Darty๐Ÿ‡ซ๐Ÿ‡ท Franceโ€”
VOOBroadband & cableOrange๐Ÿ‡ซ๐Ÿ‡ท France2023
ZebGeneral merchandise own brandsColruyt Group๐Ÿ‡ง๐Ÿ‡ช Belgiumโ€”
ZYLAEnergy drinksSpadel๐Ÿ‡ง๐Ÿ‡ช Belgium2024
ZyrtecColdKenvue๐Ÿ‡บ๐Ÿ‡ธ United States2023