Who owns Foodbag?
Foodbag is owned by Colruyt Group (Belgium, Euronext Brussels: COLR), which has owned the brand since 2025.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Colruyt Group Annual Report with Sustainability Reporting 2025/2026, Colruyt Group NV, 12 June 2026. Last checked .
Key facts
- Current owner
- Colruyt Group NV reported
- Owned since
- Owner HQ
- 🇧🇪 Belgium, Halle
- Origin
- 🇧🇪 Belgium
- Founded
- 2014
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- Euronext Brussels: COLR
- Last verified
- · 1 sources
About Foodbag
Foodbag is a Belgian meal-box service launched in 2014, offering more than 40 recipes a week in five cooking styles with Belgian ingredients, delivered by its own drivers or via Collect&Go points. It merged with another meal-box brand in 2019. Colruyt Group lists the 2025 acquisition of Smartmat, the company behind Foodbag, and says Foodbag was fully integrated that year.
Ownership timeline of Foodbag
- 2025 – present Colruyt Group [1] reported
Where Foodbag sits in Colruyt Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colruyt Group ownership tree →
See the full Colruyt Group brand portfolio (13) →
Other brands owned by Colruyt Group
Colruyt Group controls 13 brands on Brandtree, 8 of them in home, garden & diy.
Also in home, garden & diy
- Bike Republic (2010)
- Bio-Planet (2001)
- Boni Selection
- Everyday
- Newpharma (2008)
- Okay
- Zeb
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Colruyt Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Glans | Hagar | 🇮🇸 Iceland |
| Arenal | Sonae | 🇵🇹 Portugal |
Every brand in general merchandise own brands and its owner →
About the owner: Colruyt Group
Colruyt Group is a publicly listed company headquartered in Halle, Belgium, founded in 1928. Brandtree records 13 brands under its control, and it is listed as Euronext Brussels: COLR.
Belgian family retail group, listed on Euronext Brussels as COLR, whose annual report is dated Halle. It traces its start to 1928, when Franz Colruyt set up a wholesale business, and says it runs more than 40 store formulas, webshops and services. Spar stores are shown on its brand list but are not added here because the page does not say who owns the Spar brand. Brands it sold (Dreamland, Dreambaby, DATS 24, Colruyt Prix Qualité) are excluded.
Colruyt Group: full profile, brands and acquisition history →
🇧🇪 Foodbag and other Belgian brands
Brandtree records a controlling owner for 53 brands that began in Belgium. 19 of them (36%) are now controlled by a company headquartered in another country; Foodbag is not one of them.
Frequently asked questions
Who is the parent company of Foodbag?
The parent company of Foodbag is Colruyt Group, a publicly listed company headquartered in Belgium.
Is Foodbag Belgian?
Yes. Foodbag originated in Belgium in 2014 and its owner, Colruyt Group, is also headquartered in Belgium.
Since when has Colruyt Group owned Foodbag?
Colruyt Group has owned Foodbag since 2025.
Is Foodbag still owned by Colruyt Group?
Yes. As of 4 October 2026, Foodbag is still owned by Colruyt Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colruyt Group Annual Report with Sustainability Reporting 2025/2026 — Colruyt Group NV, Annual report, published 12 June 2026; retrieved 4 October 2026.
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