Who owns Boni Selection?
Boni Selection is owned by Colruyt Group (Belgium, Euronext Brussels: COLR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Colruyt Group Annual Report with Sustainability Reporting 2025/2026, Colruyt Group NV, 12 June 2026. Last checked .
Key facts
- Current owner
- Colruyt Group NV reported
- Owner HQ
- 🇧🇪 Belgium, Halle
- Origin
- 🇧🇪 Belgium
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- Euronext Brussels: COLR
- Last verified
- · 1 sources
About Boni Selection
Boni is Colruyt Group's own grocery brand, with a range the company puts at more than 3,500 products. Colruyt Group says it develops the range around quality, taste, range diversity and sustainability at an affordable price, and sells it across its store formats. Its Green-score label shows how sustainable a product is.
Ownership timeline of Boni Selection
- Current owner Colruyt Group [1] reported
Where Boni Selection sits in Colruyt Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colruyt Group ownership tree →
See the full Colruyt Group brand portfolio (13) →
Other brands owned by Colruyt Group
Colruyt Group controls 13 brands on Brandtree, 8 of them in home, garden & diy.
Also in home, garden & diy
- Bike Republic (2010)
- Bio-Planet (2001)
- Everyday
- Foodbag (2014)
- Newpharma (2008)
- Okay
- Zeb
Other brands in grocery own brands, and who owns them
The 168 brands in grocery own brands on Brandtree belong to 53 owners. The largest is Cencosud, with 12; Colruyt Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: Colruyt Group
Colruyt Group is a publicly listed company headquartered in Halle, Belgium, founded in 1928. Brandtree records 13 brands under its control, and it is listed as Euronext Brussels: COLR.
Belgian family retail group, listed on Euronext Brussels as COLR, whose annual report is dated Halle. It traces its start to 1928, when Franz Colruyt set up a wholesale business, and says it runs more than 40 store formulas, webshops and services. Spar stores are shown on its brand list but are not added here because the page does not say who owns the Spar brand. Brands it sold (Dreamland, Dreambaby, DATS 24, Colruyt Prix Qualité) are excluded.
Colruyt Group: full profile, brands and acquisition history →
🇧🇪 Boni Selection and other Belgian brands
Brandtree records a controlling owner for 53 brands that began in Belgium. 19 of them (36%) are now controlled by a company headquartered in another country; Boni Selection is not one of them.
Frequently asked questions
Who is the parent company of Boni Selection?
The parent company of Boni Selection is Colruyt Group, a publicly listed company headquartered in Belgium.
Is Boni Selection Belgian?
Yes. Boni Selection originated in Belgium and its owner, Colruyt Group, is also headquartered in Belgium.
Is Boni Selection still owned by Colruyt Group?
Yes. As of 4 October 2026, Boni Selection is still owned by Colruyt Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colruyt Group Annual Report with Sustainability Reporting 2025/2026 — Colruyt Group NV, Annual report, published 12 June 2026; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.