Who owns Primadonna?
Primadonna is owned by Van de Velde (Belgium, Euronext Brussels: VAN), which has owned the brand since 1990.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Van de Velde Integrated Annual Report 2025, Van de Velde NV. Last checked .
Key facts
- Current owner
- Van de Velde NV reported
- Owned since
- Owner HQ
- 🇧🇪 Belgium, Schellebelle
- Origin
- 🇧🇪 Belgium
- Founded
- 1865
- Category
- Apparel, footwear & accessories › Fashion apparel › Underwear & intimates
- Parent ticker
- Euronext Brussels: VAN
- Last verified
- · 1 sources
About Primadonna
Primadonna is a lingerie, swimwear and shapewear brand that Van de Velde's 2025 annual report dates to 1865 and says it acquired in 1990. The company calls it the go-to authority for larger-cup lingerie and says it supports sizes up to an M cup. The brand page says its studio is in Belgium. The 2025 report records the opening of a pilot Primadonna store in Atlanta in the United States.
Ownership timeline of Primadonna
- 1990 – present Van de Velde [1] reported
Where Primadonna sits in Van de Velde
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Van de Velde ownership tree →
See the full Van de Velde brand portfolio (4) →
Other brands owned by Van de Velde
Van de Velde controls 4 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in underwear & intimates, and who owns them
The 44 brands in underwear & intimates on Brandtree belong to 14 owners. The largest is Gildan, with 9; Van de Velde has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bali | Gildan | 🇨🇦 Canada |
| Bravissimo | Wacoal | 🇯🇵 Japan |
| Athena | Delta Galil | 🇮🇱 Israel |
| Calzedonia | Oniverse | 🇮🇹 Italy |
| Etam | Groupe Etam | 🇫🇷 France |
| Adore Me | Victoria's Secret | 🇺🇸 United States |
| Aerie | American Eagle Outfitters | 🇺🇸 United States |
| Fruit of the Loom | Berkshire Hathaway | 🇺🇸 United States |
About the owner: Van de Velde
Van de Velde is a publicly listed company headquartered in Schellebelle, Belgium. Brandtree records 4 brands under its control, and it is listed as Euronext Brussels: VAN.
Belgian premium lingerie group that, in its 2025 annual report, says it designs, develops, manufactures and markets lingerie through its subsidiaries. Its shares have been quoted on the Brussels exchange since 1 October 1997, and the annual report names Schellebelle as the headquarters. It describes three power brands (Primadonna, Marie Jo and Sarda) and a local retail network that includes Rigby & Peller and Lincherie; Lincherie is not listed here because the report gives it no founding or brand detail.
Van de Velde: full profile, brands and acquisition history →
🇧🇪 Primadonna and other Belgian brands
Brandtree records a controlling owner for 53 brands that began in Belgium. 19 of them (36%) are now controlled by a company headquartered in another country; Primadonna is not one of them.
Frequently asked questions
Who is the parent company of Primadonna?
The parent company of Primadonna is Van de Velde, a publicly listed company headquartered in Belgium.
Is Primadonna Belgian?
Yes. Primadonna originated in Belgium in 1865 and its owner, Van de Velde, is also headquartered in Belgium.
Since when has Van de Velde owned Primadonna?
Van de Velde has owned Primadonna since 1990.
Is Primadonna still owned by Van de Velde?
Yes. As of 4 October 2026, Primadonna is still owned by Van de Velde. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Van de Velde Integrated Annual Report 2025 — Van de Velde NV, Annual report; retrieved 4 October 2026.
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