Who owns Marie Jo?
Marie Jo is owned by Van de Velde (Belgium, Euronext Brussels: VAN).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Van de Velde Integrated Annual Report 2025, Van de Velde NV. Last checked .
Key facts
- Current owner
- Van de Velde NV reported
- Owner HQ
- 🇧🇪 Belgium, Schellebelle
- Origin
- 🇧🇪 Belgium
- Founded
- 1981
- Category
- Apparel, footwear & accessories › Fashion apparel › Underwear & intimates
- Parent ticker
- Euronext Brussels: VAN
- Last verified
- · 1 sources
About Marie Jo
Marie Jo is a lingerie and swimwear brand launched in 1981 that Van de Velde describes as its very first own brand, known for the daisy bra. The 2025 annual report records a brand refresh that year, a collaboration with Smiley on the Marie Jo Tom range and the thirtieth anniversary of the Avero series.
Ownership timeline of Marie Jo
- Current owner Van de Velde [1] reported
Where Marie Jo sits in Van de Velde
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Van de Velde ownership tree →
See the full Van de Velde brand portfolio (4) →
Other brands owned by Van de Velde
Van de Velde controls 4 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Primadonna (1865)
- Sarda (1962)
Other brands in underwear & intimates, and who owns them
The 44 brands in underwear & intimates on Brandtree belong to 14 owners. The largest is Gildan, with 9; Van de Velde has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bali | Gildan | 🇨🇦 Canada |
| Bravissimo | Wacoal | 🇯🇵 Japan |
| Athena | Delta Galil | 🇮🇱 Israel |
| Calzedonia | Oniverse | 🇮🇹 Italy |
| Etam | Groupe Etam | 🇫🇷 France |
| Adore Me | Victoria's Secret | 🇺🇸 United States |
| Aerie | American Eagle Outfitters | 🇺🇸 United States |
| Fruit of the Loom | Berkshire Hathaway | 🇺🇸 United States |
About the owner: Van de Velde
Van de Velde is a publicly listed company headquartered in Schellebelle, Belgium. Brandtree records 4 brands under its control, and it is listed as Euronext Brussels: VAN.
Belgian premium lingerie group that, in its 2025 annual report, says it designs, develops, manufactures and markets lingerie through its subsidiaries. Its shares have been quoted on the Brussels exchange since 1 October 1997, and the annual report names Schellebelle as the headquarters. It describes three power brands (Primadonna, Marie Jo and Sarda) and a local retail network that includes Rigby & Peller and Lincherie; Lincherie is not listed here because the report gives it no founding or brand detail.
Van de Velde: full profile, brands and acquisition history →
🇧🇪 Marie Jo and other Belgian brands
Brandtree records a controlling owner for 53 brands that began in Belgium. 19 of them (36%) are now controlled by a company headquartered in another country; Marie Jo is not one of them.
Frequently asked questions
Who is the parent company of Marie Jo?
The parent company of Marie Jo is Van de Velde, a publicly listed company headquartered in Belgium.
Is Marie Jo Belgian?
Yes. Marie Jo originated in Belgium in 1981 and its owner, Van de Velde, is also headquartered in Belgium.
Is Marie Jo still owned by Van de Velde?
Yes. As of 4 October 2026, Marie Jo is still owned by Van de Velde. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Van de Velde Integrated Annual Report 2025 — Van de Velde NV, Annual report; retrieved 4 October 2026.
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