Who owns Poco Loco?
Poco Loco is owned by Paulig (Finland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Paulig Ltd Annual Report 2025. Last checked .
Key facts
- Current owner
- Paulig Ltd reported
- Owner HQ
- 🇫🇮 Finland, Helsinki
- Origin
- 🇧🇪 Belgium
- Category
- Food › Bakery › Bread & buns
- Last verified
- · 1 sources
About Poco Loco
Poco Loco is a tortilla and Tex Mex brand of Paulig's Customer Brands business area, which is also known for private label manufacturing, and is sold through Paulig's Belgian company NV Snack Food Poco Loco. Paulig says the brand has grown into easy cooking and snacking, from Tex Mex meals to sandwich wraps, and it improved a Poco Loco wheat tortilla from Nutri-Score D to B.
Ownership timeline of Poco Loco
Where Poco Loco sits in Paulig
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Paulig ownership tree →
See the full Paulig brand portfolio (7) →
Other brands owned by Paulig
Paulig controls 7 brands on Brandtree, 5 of them in food.
Also in food
- Conimex (1932)
- Indi Grand (2012)
- Santa Maria (1911)
- Zanuy
Other brands in bread & buns, and who owns them
The 43 brands in bread & buns on Brandtree belong to 28 owners. The largest is Grupo Bimbo, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Golden Toast | AGROFERT | 🇨🇿 Czech Republic |
| Elite | ELBISCO | 🇬🇷 Greece |
| Arnold | Grupo Bimbo | 🇲🇽 Mexico |
| Dave's Killer Bread | Flowers Foods | 🇺🇸 United States |
| Delicados | GRUMA | 🇲🇽 Mexico |
| Korvbrödsbagarn | Lantmännen | 🇸🇪 Sweden |
| New York Bakery | Marzetti | 🇺🇸 United States |
| L'usine | Almarai | 🇸🇦 Saudi Arabia |
About the owner: Paulig
Paulig is a privately held company headquartered in Helsinki, Finland, founded in 1876. Brandtree records 7 brands under its control.
Paulig is a Finnish food and beverage company founded in Helsinki in 1876 and still wholly owned by the Paulig family. It grew from a family coffee company into a group selling Tex Mex, snacks, world foods, spices and coffee under brands including Santa Maria, Paulig, Conimex and Poco Loco. Revenue rose 16 per cent to EUR 1.39 billion in 2025, when it employed about 2,700 people in 13 countries. It bought Panesar Foods in 2024 and the Conimex brand from Unilever in 2025.
🇧🇪 Poco Loco and other Belgian brands
Brandtree records a controlling owner for 53 brands that began in Belgium. 19 of them (36%) are now controlled by a company headquartered in another country, Poco Loco among them.
Frequently asked questions
Who is the parent company of Poco Loco?
The parent company of Poco Loco is Paulig, a privately held company headquartered in Finland.
Is Poco Loco Belgian or Finnish?
Poco Loco originated in Belgium, but it is owned today by Paulig, which is headquartered in Finland. So Poco Loco is a Belgian-origin brand under Finnish ownership.
Is Poco Loco still owned by Paulig?
Yes. As of 16 September 2026, Poco Loco is still owned by Paulig. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Paulig Ltd Annual Report 2025 — Paulig Ltd, Annual report; retrieved 16 September 2026.
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