Who owns Santa Maria?
Santa Maria is owned by Paulig (Finland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Paulig Ltd Annual Report 2025. Last checked .
Key facts
- Current owner
- Paulig Ltd reported
- Owner HQ
- 🇫🇮 Finland, Helsinki
- Origin
- 🇸🇪 Sweden
- Founded
- 1911
- Category
- Food › Condiments, sauces & seasonings › Spices & seasonings
- Last verified
- · 1 sources
About Santa Maria
Santa Maria is a food brand founded in Sweden in 1911 and now popular across Europe and beyond. Its portfolio covers Tex Mex, spices and flavourings, Asian concepts, snacks and barbecue, and Paulig's 2025 annual report calls it the leading seasoning brand in the Nordic market. Recent launches include Santa Maria Asian Tacos and a Santa Maria Giant Tortilla Chip.
Ownership timeline of Santa Maria
Where Santa Maria sits in Paulig
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Paulig ownership tree →
See the full Paulig brand portfolio (7) →
Other brands owned by Paulig
Paulig controls 7 brands on Brandtree, 5 of them in food.
Also in food
- Conimex (1932)
- Indi Grand (2012)
- Poco Loco
- Zanuy
Other brands in spices & seasonings, and who owns them
The 46 brands in spices & seasonings on Brandtree belong to 31 owners. The largest is Patisen, with 5.
About the owner: Paulig
Paulig is a privately held company headquartered in Helsinki, Finland, founded in 1876. Brandtree records 7 brands under its control.
Paulig is a Finnish food and beverage company founded in Helsinki in 1876 and still wholly owned by the Paulig family. It grew from a family coffee company into a group selling Tex Mex, snacks, world foods, spices and coffee under brands including Santa Maria, Paulig, Conimex and Poco Loco. Revenue rose 16 per cent to EUR 1.39 billion in 2025, when it employed about 2,700 people in 13 countries. It bought Panesar Foods in 2024 and the Conimex brand from Unilever in 2025.
🇸🇪 Santa Maria and other Swedish brands
Brandtree records a controlling owner for 129 brands that began in Sweden. 56 of them (43%) are now controlled by a company headquartered in another country, Santa Maria among them.
- AXA — Lantmännen 🇸🇪
- Ahlgrens bilar — Cloetta 🇸🇪
- Annas — Lotus Bakeries 🇧🇪
- Barebells — Vitamin Well Group 🇸🇪
- Daim — Mondelēz 🇺🇸
- Dalsjöfors — Danish Crown 🇩🇰
Frequently asked questions
Who is the parent company of Santa Maria?
The parent company of Santa Maria is Paulig, a privately held company headquartered in Finland.
Is Santa Maria Swedish or Finnish?
Santa Maria originated in Sweden in 1911, but it is owned today by Paulig, which is headquartered in Finland. So Santa Maria is a Swedish-origin brand under Finnish ownership.
Is Santa Maria still owned by Paulig?
Yes. As of 16 September 2026, Santa Maria is still owned by Paulig. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Paulig Ltd Annual Report 2025 — Paulig Ltd, Annual report; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.