Who owns Barebells?
Barebells is owned by Vitamin Well Group (Sweden).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: About us - Vitamin Well Group. Last checked .
Key facts
- Current owner
- Vitamin Well AB reported
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇸🇪 Sweden
- Founded
- 2016
- Category
- Food › Nutrition & supplements › Nutrition bars
- Last verified
- · 1 sources
About Barebells
Range of high-protein bars and drinks launched in 2016 by Vitamin Well Group, known for high protein without added sugar. It launched in the US in 2020, added the Soft Protein Bars in 2022, and the Group says it has been the number one protein bar brand in the US since 2025. Barebells has also expanded into Protein Soda and a Milk Drink, and its bars are made by manufacturing partner EMPWR.
Ownership timeline of Barebells
- Current owner Vitamin Well Group [1] reported
Where Barebells sits in Vitamin Well Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Vitamin Well Group ownership tree →
See the full Vitamin Well Group brand portfolio (5) →
Other brands owned by Vitamin Well Group
Vitamin Well Group controls 5 brands on Brandtree, 2 of them in food.
Also in food
Founded in the 2010s
Other brands in nutrition bars, and who owns them
The 7 brands in nutrition bars on Brandtree belong to 6 owners. The largest is Lotus Bakeries, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| nākd. | Lotus Bakeries | 🇧🇪 Belgium |
| think! | Glanbia | 🇮🇪 Ireland |
| Calorie Mate | Otsuka | 🇯🇵 Japan |
| Rise Bar | USANA | 🇺🇸 United States |
| RiteBite Max Protein | Zydus Wellness | 🇮🇳 India |
| TREK | Lotus Bakeries | 🇧🇪 Belgium |
About the owner: Vitamin Well Group
Vitamin Well Group is a privately held company headquartered in Stockholm, Sweden, founded in 2006. Brandtree records 5 brands under its control.
Stockholm-based maker of functional drinks and protein snacks, founded in 2006 and present in over 50 markets. In 2024 Cinven became lead investor, succeeding Bridgepoint, which remains a major shareholder; several founders, including the CEO, remain owners. The Group says it entered an agreement to join forces with EMPWR, a Belgium-based nutrition bar manufacturer and long-standing Barebells manufacturing partner.
Vitamin Well Group: full profile, brands and acquisition history →
🇸🇪 Barebells and other Swedish brands
Brandtree records a controlling owner for 110 brands that began in Sweden. 48 of them (44%) are now controlled by a company headquartered in another country; Barebells is not one of them.
- AXA — Lantmännen 🇸🇪
- Ahlgrens bilar — Cloetta 🇸🇪
- Annas — Lotus Bakeries 🇧🇪
- Daim — Mondelēz 🇺🇸
- Dalsjöfors — Danish Crown 🇩🇰
- Felix — Orkla 🇳🇴
Frequently asked questions
Who is the parent company of Barebells?
The parent company of Barebells is Vitamin Well Group, a privately held company headquartered in Sweden.
Is Barebells Swedish?
Yes. Barebells originated in Sweden in 2016 and its owner, Vitamin Well Group, is also headquartered in Sweden.
Is Barebells still owned by Vitamin Well Group?
Yes. As of 4 October 2026, Barebells is still owned by Vitamin Well Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] About us - Vitamin Well Group — Vitamin Well Group, Official document; retrieved 4 October 2026.
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