Who owns NOCCO?
NOCCO is owned by Vitamin Well Group (Sweden).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: About us - Vitamin Well Group. Last checked .
Key facts
- Current owner
- Vitamin Well AB reported
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇸🇪 Sweden
- Founded
- 2014
- Category
- Beverages › Soft drinks › Sports & hydration drinks
- Last verified
- · 1 sources
About NOCCO
Sugar-free functional drink born in Sweden in 2014 to support performance, available with and without caffeine, vitamins, BCAA and electrolytes. The Group describes it as the leading functional drink in the Nordics. It launched in the US in 2019, first on the West Coast, and later added an Electrolyte range. NOCCO is one of five brands in the Vitamin Well Group.
Ownership timeline of NOCCO
- Current owner Vitamin Well Group [1] reported
Where NOCCO sits in Vitamin Well Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Vitamin Well Group ownership tree →
See the full Vitamin Well Group brand portfolio (5) →
Other brands owned by Vitamin Well Group
Vitamin Well Group controls 5 brands on Brandtree, 3 of them in beverages.
Also in beverages
- NÅBE (2014)
- Vitamin Well (2006)
Founded in the 2010s
- Barebells (2016)
Other brands in sports & hydration drinks, and who owns them
The 20 brands in sports & hydration drinks on Brandtree belong to 17 owners. The largest is Coca-Cola, with 3.
About the owner: Vitamin Well Group
Vitamin Well Group is a privately held company headquartered in Stockholm, Sweden, founded in 2006. Brandtree records 5 brands under its control.
Stockholm-based maker of functional drinks and protein snacks, founded in 2006 and present in over 50 markets. In 2024 Cinven became lead investor, succeeding Bridgepoint, which remains a major shareholder; several founders, including the CEO, remain owners. The Group says it entered an agreement to join forces with EMPWR, a Belgium-based nutrition bar manufacturer and long-standing Barebells manufacturing partner.
Vitamin Well Group: full profile, brands and acquisition history →
🇸🇪 NOCCO and other Swedish brands
Brandtree records a controlling owner for 110 brands that began in Sweden. 48 of them (44%) are now controlled by a company headquartered in another country; NOCCO is not one of them.
Frequently asked questions
Who is the parent company of NOCCO?
The parent company of NOCCO is Vitamin Well Group, a privately held company headquartered in Sweden.
Is NOCCO Swedish?
Yes. NOCCO originated in Sweden in 2014 and its owner, Vitamin Well Group, is also headquartered in Sweden.
Is NOCCO still owned by Vitamin Well Group?
Yes. As of 4 October 2026, NOCCO is still owned by Vitamin Well Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] About us - Vitamin Well Group — Vitamin Well Group, Official document; retrieved 4 October 2026.
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