Who owns Suerox?
Suerox is owned by Genomma Lab (Mexico, BMV: LAB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Genomma Lab Internacional — Reporte Anual 2025 (Anexo N, BMV), Genomma Lab Internacional, S.A.B. de C.V. Last checked .
Key facts
- Current owner
- Genomma Lab Internacional, S.A.B. de C.V. reported
- Owner HQ
- 🇲🇽 Mexico, Mexico City
- Origin
- 🇲🇽 Mexico
- Category
- Beverages › Soft drinks › Sports & hydration drinks
- Parent ticker
- BMV: LAB
- Trademark registrant
- Genomma Lab Internacional, S.A.B. de C.V. (USPTO)
- Last verified
- · 2 sources
About Suerox
Suerox is a sugar-free, calorie-free electrolyte drink built around eight salts and minerals, sold as a range of about ten products for people rehydrating after exertion or illness rather than for athletes alone. It is the single largest brand Genomma Lab sells, at 2,435.9 million pesos or 13.9 per cent of company revenue in 2025, and has expanded into the United States and more than ten Latin American countries.
Trademark record for Suerox
The USPTO record for the Suerox mark lists Genomma Lab Internacional, S.A.B. de C.V. as the owner of record (serial number 87671497). That name matches the owner named above.[2]
Ownership timeline of Suerox
- Current owner Genomma Lab [1] reported
Where Suerox sits in Genomma Lab
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Genomma Lab ownership tree →
See the full Genomma Lab brand portfolio (13) →
Other brands owned by Genomma Lab
Genomma Lab controls 13 brands on Brandtree.
Other brands in sports & hydration drinks, and who owns them
The 20 brands in sports & hydration drinks on Brandtree belong to 17 owners. The largest is Coca-Cola, with 3.
About the owner: Genomma Lab
Genomma Lab is a publicly listed company headquartered in Mexico City, Mexico, founded in 1996. Brandtree records 13 brands under its control, and it is listed as BMV: LAB.
Genomma Lab Internacional is a Mexican over-the-counter medicine and personal care company that began in 1996 as a direct-response advertiser making its own television infomercials, moved into developing products of its own from 1997, and floated on the Mexican stock exchange as LAB on 18 June 2008. It sells more than 50 active brands in Mexico and eighteen countries beyond it, and puts its share of the Mexican over-the-counter market at 5.9 per cent and of the personal care categories it competes in at 5.0 per cent. Much of the portfolio was bought rather than invented.
🇲🇽 Suerox and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country; Suerox is not one of them.
Frequently asked questions
Who is the parent company of Suerox?
The parent company of Suerox is Genomma Lab, a publicly listed company headquartered in Mexico.
Is Suerox Mexican?
Yes. Suerox originated in Mexico and its owner, Genomma Lab, is also headquartered in Mexico.
Is Suerox still owned by Genomma Lab?
Yes. As of 28 September 2026, Suerox is still owned by Genomma Lab. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Genomma Lab Internacional — Reporte Anual 2025 (Anexo N, BMV) — Genomma Lab Internacional, S.A.B. de C.V., Annual report; retrieved 23 September 2026.
- [2] USPTO: SUEROX, serial 87671497, registration 6102500 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.
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