Dos Equis is owned by Heineken (the Netherlands, AEX: HEIA), which acquired the brand on 30 April 2010, as part of a $7.6 billion deal that also included Sol.[1][2] Dos Equis was founded in 1897 in Mexico and was independent until 2010.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Heineken N.V. Annual Report 2008 - acquisition of Scottish & Newcastle, 28 April 2008. Last checked .
Dos Equis was created by a German brewer in Mexico in 1897 to mark the coming new century, which is what the two Xs on the label represent. Heineken acquired it in 2010, and its Most Interesting Man in the World advertising campaign ran from 2006 and became widely imitated.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Heineken ownership tree →
See the full Heineken brand portfolio (29) →
Heineken controls 29 brands on Brandtree, 29 of them in beverages.
The 200 brands in lager on Brandtree belong to 55 owners. The largest is AB InBev, with 17; Heineken has 16.
| Brand | Owner | Owner based in |
|---|---|---|
| Aguila | AB InBev | 🇧🇪 Belgium |
| Allsopps | EABL | 🇰🇪 Kenya |
| Asahi Super Dry | Asahi Group | 🇯🇵 Japan |
| 333 | ThaiBev | 🇹🇭 Thailand |
| Cristal | CCU | 🇨🇱 Chile |
| Cabro | Cervecería Centro Americana | 🇬🇹 Guatemala |
| Beermix | Obolon | 🇺🇦 Ukraine |
| Bomonti Filtresiz | Anadolu Efes | 🇹🇷 Turkey |
Heineken is a publicly listed company headquartered in Amsterdam, Netherlands, founded in 1864. Brandtree records 29 brands under its control, and it is listed as AEX: HEIA.
Heineken was founded in Amsterdam in 1864 when Gerard Adriaan Heineken bought the Haystack brewery. It is the second-largest brewer in the world and remains family-influenced through Heineken Holding N.V.
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country, Dos Equis among them.
Heineken acquired the beer operations of Mexico's FEMSA for about $7.6 billion in shares, taking Sol and Dos Equis. It gave Heineken a major position in Mexico and the United States Hispanic market without paying cash.
The parent company of Dos Equis is Heineken, a publicly listed company headquartered in the Netherlands.
Dos Equis originated in Mexico in 1897, but it is owned today by Heineken, which is headquartered in the Netherlands. So Dos Equis is a Mexican-origin brand under Dutch ownership.
Heineken completed its acquisition of Dos Equis on 30 April 2010, after announcing the deal on 11 January 2010. The deal, which also included Sol, was valued at $7.6 billion (enterprise value).
Dos Equis was an independent company from its founding in 1897 until Heineken acquired it in 2010.
Yes. As of 16 September 2026, Dos Equis is still owned by Heineken. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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