Who owns Primus?
Primus is owned by BRALIRWA (Rwanda, RSE: BLR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: BRALIRWA Annual Report and Accounts 2025, BRALIRWA Plc. Last checked .
Key facts
- Current owner
- Brasseries et Limonaderies du Rwanda Plc reported
- Owner HQ
- 🇷🇼 Rwanda, Kigali
- Origin
- 🇷🇼 Rwanda
- Category
- Beverages › Beer › Lager
- Parent ticker
- RSE: BLR
- Last verified
- · 1 sources
About Primus
Primus was the first beer brewed in Rwanda and is the brand BRALIRWA was built around. The company positions it as the beer for authentic, everyday occasions rather than premium ones, and in 2025 it sponsored Iwacu Muzika, a music festival that took performers to seven cities and was aimed squarely at audiences outside Kigali. BRALIRWA has also been the primary sponsor of the national football league since 2021.
Ownership timeline of Primus
Where Primus sits in BRALIRWA
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full BRALIRWA ownership tree →
See the full BRALIRWA brand portfolio (5) →
Other brands owned by BRALIRWA
BRALIRWA controls 5 brands on Brandtree, 5 of them in beverages.
Also in beverages
Other brands in lager, and who owns them
The 200 brands in lager on Brandtree belong to 55 owners. The largest is AB InBev, with 17; BRALIRWA has 2.
About the owner: BRALIRWA
BRALIRWA is a publicly listed company headquartered in Kigali, Rwanda, founded in 1957. Brandtree records 5 brands under its control, and it is listed as RSE: BLR.
BRALIRWA is Rwanda's largest brewer and soft drinks maker, founded in 1957 and inaugurated in 1959 by King Mutara III Rudahigwa. Heineken N.V. took a 75 per cent majority stake in 1971 and still holds it, through Heineken International B.V. and Beleggingsmaatschappij Limba B.V.; the other quarter is publicly held, and BRALIRWA was the first company listed on the Rwanda Stock Exchange, on 31 January 2011. It brews at Gisenyi and bottles soft drinks at Kigali, and has produced Coca-Cola products under licence since 1974. Revenue reached Rwf 263 billion in 2025 on 417 employees.
🇷🇼 Primus and other Rwandan brands
Brandtree records a controlling owner for 12 brands that began in Rwanda. All of them are controlled from Rwanda.
Frequently asked questions
Who is the parent company of Primus?
The parent company of Primus is BRALIRWA, a publicly listed company headquartered in Rwanda.
Is Primus Rwandan?
Yes. Primus originated in Rwanda and its owner, BRALIRWA, is also headquartered in Rwanda.
Is Primus still owned by BRALIRWA?
Yes. As of 20 September 2026, Primus is still owned by BRALIRWA. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] BRALIRWA Annual Report and Accounts 2025 — BRALIRWA Plc, Annual report; retrieved 20 September 2026.
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