Who owns Magic?
Magic, a home-care brand, is owned by Sulfo Rwanda (Rwanda).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Sulfo Rwanda Industries Ltd reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇷🇼 Rwanda, Kigali
- Origin
- 🇷🇼 Rwanda
- Category
- Home care › Laundry › Laundry detergent
- Last verified
- · 1 sources
About Magic
Magic is Sulfo's liquid detergent brand, described by the company as a vibrant, citrus-scented liquid soap and sold in 5-litre containers as Savon Liquide, alongside smaller glycerin-based liquid formats under the same name. It is the company's main liquid-format cleaning product, sitting apart from the bar soaps that make up most of Sulfo's laundry range.
Ownership timeline of Magic
- ? – present Sulfo Rwanda [1] reported
Where Magic sits in Sulfo Rwanda
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Sulfo Rwanda ownership tree →
Other brands owned by Sulfo Rwanda
Latest news about Magic
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Magic?
The parent company of Magic is Sulfo Rwanda, a privately held company headquartered in Rwanda.
Is Magic Rwandan?
Yes. Magic originated in Rwanda and its owner, Sulfo Rwanda, is also headquartered in Rwanda.
Is Magic still owned by Sulfo Rwanda?
Yes. As of 20 September 2026, Magic is still owned by Sulfo Rwanda. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sulfo Rwanda Industries — brand and product listing — Sulfo Rwanda Industries Ltd, Official document; retrieved 20 September 2026.
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