Who owns the laundry detergent brands?
47 laundry detergent brands tracked here are owned by 25 companies; the three largest owners, Alicorp, Jyothy Labs and Procter & Gamble, control 11 of them (23%) as of Oct 2026.
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47
brands
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25
owning companies
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23%
held by top 3 owners
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3
foreign-owned brands · origin ≠ owner HQ
Biggest owners of laundry detergent brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Alicorp | 🇵🇪 Peru | 4 | Bolívar, Marsella, Opal, Patito |
| 2 | Jyothy Labs | 🇮🇳 India | 4 | Dr. Wool, Henko, Morelight, Mr. White |
| 3 | Procter & Gamble | 🇺🇸 United States | 3 | Ariel, Gain, Tide |
| 4 | La Fabril | 🇪🇨 Ecuador | 3 | Ciclón, Lavatodo, Perla |
| 5 | Sulfo Rwanda | 🇷🇼 Rwanda | 3 | Magic, Safari, Tembo |
| 6 | SCS | 🇨🇲 Cameroon | 3 | Savon Kado, Savon Tropick, Savon Étoile |
| 7 | Lion | 🇯🇵 Japan | 2 | Acron, TOP |
| 8 | Trade Kings | 🇿🇲 Zambia | 2 | Banja, Boom |
| 9 | Aekyung | 🇰🇷 South Korea | 2 | LIQ, Zet |
| 10 | Bidco Africa | 🇰🇪 Kenya | 2 | Msafi, White Star |
| 11 | Unilever | 🇬🇧 United Kingdom | 2 | OMO, Persil |
| 12 | Henkel | 🇩🇪 Germany | 2 | Persil (Henkel), Purex |
| 13 | Dinant | 🇭🇳 Honduras | 2 | Roku, Zixx |
| 14 | Violeta | 🇧🇦 Bosnia and Herzegovina | 2 | Vesh, Violeta |
| 15 | Golrang Industrial Group | 🇮🇷 Iran | 1 | Active |
| 16 | Church & Dwight | 🇺🇸 United States | 1 | Arm & Hammer |
| 17 | Kao | 🇯🇵 Japan | 1 | Attack |
| 18 | Square Toiletries | 🇧🇩 Bangladesh | 1 | Chaka |
| 19 | Hemas | 🇱🇰 Sri Lanka | 1 | Diva |
| 20 | Empresas Polar | 🇻🇪 Venezuela | 1 | Las Llaves |
| 21 | SAH Lilas | 🇹🇳 Tunisia | 1 | Lilas Détergents |
| 22 | Bolton Group | 🇮🇹 Italy | 1 | Omino Bianco |
| 23 | METL Group | 🇹🇿 Tanzania | 1 | Poa |
| 24 | Ypê | 🇧🇷 Brazil | 1 | Tixan Ypê |
| 25 | Reckitt | 🇬🇧 United Kingdom | 1 | Woolite |