Who owns Vesh?
Vesh is owned by Violeta (Bosnia and Herzegovina).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Violeta — Brands, Violeta d.o.o. Grude. Last checked .
Key facts
- Current owner
- Violeta d.o.o. Grude reported
- Owner HQ
- 🇧🇦 Bosnia and Herzegovina, Grude
- Origin
- 🇧🇦 Bosnia and Herzegovina
- Category
- Home care › Laundry › Laundry detergent
- Last verified
- · 1 sources
About Vesh
Vesh is Violeta's heavy-duty laundry brand, aimed at the stains the gentler Violeta range is not: an Active Gel with an odour-control technology the company says removes up to 90 per cent of smells, a White Power gel with anti-greying to stop dirt settling back into the fibre, and enzyme capsules that work at low temperatures. Vesh2Go extends it away from the machine — individually wrapped wipes with a textured side for denim and a smooth one for delicate fabric, for coffee, make-up, chocolate and ketchup caught fresh.
Ownership timeline of Vesh
Where Vesh sits in Violeta
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Violeta ownership tree →
See the full Violeta brand portfolio (6) →
Other brands owned by Violeta
Violeta controls 6 brands on Brandtree, 2 of them in home care.
Also in home care
Other brands in laundry detergent, and who owns them
The 49 brands in laundry detergent on Brandtree belong to 26 owners. The largest is Alicorp, with 4; Violeta has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: Violeta
Violeta is a privately held company headquartered in Grude, Bosnia and Herzegovina, founded in 2001. Brandtree records 6 brands under its control.
Violeta is a hygiene products manufacturer in Grude, in western Herzegovina, which began in 2001 with a single production line making dry wipes. It now runs fifteen production lines across three factories — two in Grude and one at Sveti Ivan Zelina in Croatia — employs about 1,125 people, runs its own delivery fleet of roughly 341 vehicles and sells around 220 products, describing itself as the regional leader in the hygiene market. Its six own brands cover nappies, sanitary protection, tissue, laundry detergent and shampoo; the company also runs a retail chain, a nursing home, a kindergarten and hotels alongside them.
🇧🇦 Vesh and other Bosnian brands
Brandtree records a controlling owner for 12 brands that began in Bosnia and Herzegovina. 1 of them (8%) are now controlled by a company headquartered in another country; Vesh is not one of them.
- Bosanska kuhinja — AS Holding 🇧🇦
- Sarajevski kiseljak — Fortenova Group 🇭🇷
- Oaza — AS Holding 🇧🇦
- Tajna — AS Holding 🇧🇦
- Tiru Liru — AS Holding 🇧🇦
- Zlatna Džezva — AS Holding 🇧🇦
Frequently asked questions
Who is the parent company of Vesh?
The parent company of Vesh is Violeta, a privately held company headquartered in Bosnia and Herzegovina.
Is Vesh Bosnian?
Yes. Vesh originated in Bosnia and Herzegovina and its owner, Violeta, is also headquartered in Bosnia and Herzegovina.
Is Vesh still owned by Violeta?
Yes. As of 22 September 2026, Vesh is still owned by Violeta. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Violeta — Brands — Violeta d.o.o. Grude, Official document; retrieved 22 September 2026.
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