Who owns Tajna?
Tajna is owned by AS Holding (Bosnia and Herzegovina), which has owned the brand since 2010.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- AS Holding d.o.o. Tešanj reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇧🇦 Bosnia and Herzegovina, Tešanj
- Origin
- 🇧🇦 Bosnia and Herzegovina
- Category
- Food › Condiments, sauces & seasonings › Spices & seasonings
- Last verified
- · 1 sources
About Tajna
Tajna is Vispak's line of pre-mixed spice blends built around specific dishes of Bosnian home cooking rather than sold as a single generic seasoning: separate packets for ćevapi and pljeskavice, goulash and paprikaš, stuffed peppers, burek, bean stew, sarma and Bosanski lonac. The idea is to let a home cook reproduce a traditional dish's seasoning without assembling ten separate spices, and the range has grown to cover roughly ten of the most-cooked meals in the region. It is one of the retail brands Vispak has carried since well before AS Group took majority control of the company in December 2010.
Ownership timeline of Tajna
- 2010 – present AS Holding [1] reported
Where Tajna sits in AS Holding
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by AS Holding
Latest news about Tajna
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Tajna?
The parent company of Tajna is AS Holding, a privately held company headquartered in Bosnia and Herzegovina.
Is Tajna Bosnian?
Yes. Tajna originated in Bosnia and Herzegovina and its owner, AS Holding, is also headquartered in Bosnia and Herzegovina.
Since when has AS Holding owned Tajna?
AS Holding has owned Tajna since 2010.
Is Tajna still owned by AS Holding?
Yes. As of 20 September 2026, Tajna is still owned by AS Holding. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AS Holding — About us — AS Holding d.o.o., Official document; retrieved 20 September 2026.
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