AS Holding: brands it owns and its ownership tree
AS Holding is a privately held company headquartered in Tešanj, Bosnia and Herzegovina that owns 5 consumer brands across 2 categories.[1]
AS Holding is a privately owned Bosnian conglomerate based in Jelah, part of Tešanj, formed in 2016 to consolidate under one board a group of food and trade companies its founding family had been assembling since a single retail shop opened in 1989. It now groups 17 member companies across food, trade and other divisions with more than 1,500 products and around 2,500 employees, expanding mainly by buying control of established Bosnian manufacturers — coffee roaster and food maker Vispak in 2010 and mineral water producer Oaza in 2013 among them — rather than building new brands from scratch.
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brands owned
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2
categories
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0
acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- AS Holding d.o.o. Tešanj (also AS Group, AS grupacija, AS d.o.o. Jelah-Tešanj)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇧🇦 Tešanj, Bosnia and Herzegovina
- Founded
- 2016
- Website
- www.asholding.ba
- Last verified
- · 1 sources
AS Holding in numbers
- AS Holding owns 5 consumer brands tracked here across 2 top-level categories; the largest is food with 3 brands.[1]
Everything AS Holding owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Full portfolio, 5 brands, with sources → · Competitors by shared categories →
Latest news about AS Holding
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Frequently asked questions
What brands does AS Holding own?
AS Holding owns 5 consumer brands tracked here, including Bosanska kuhinja, Tajna, Zlatna Džezva, Oaza and Tiru Liru.
Is AS Holding a Bosnian company?
Yes. AS Holding is headquartered in Tešanj, Bosnia and Herzegovina and was founded in 2016.
Who owns AS Holding?
AS Holding is privately held. AS Holding is a privately owned Bosnian conglomerate based in Jelah, part of Tešanj, formed in 2016 to consolidate under one board a group of food and trade companies its founding family had been assembling since a single retail shop opened in 1989.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AS Holding — About us — AS Holding d.o.o., Official document; retrieved 20 September 2026.
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