Who owns Tiru Liru?
Tiru Liru is owned by AS Holding (Bosnia and Herzegovina), which has owned the brand since 2013.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- AS Holding d.o.o. Tešanj reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇧🇦 Bosnia and Herzegovina, Tešanj
- Origin
- 🇧🇦 Bosnia and Herzegovina
- Founded
- 2013
- Category
- Food › Confectionery › Chocolate
- Last verified
- · 1 sources
About Tiru Liru
Tiru Liru is Vispak's children's chocolate brand, built around Tiru Liru Iznenađenje (Surprise), a hollow chocolate egg containing a small toy in the style long associated with Italian confectioners. Vispak introduced it in 2013 alongside a companion product, the Stampi cream-filled chocolate block, describing the surprise egg as filling a gap in the domestic Bosnian market for a locally made version of the format; the toys inside are sourced from an Italian supplier that also makes them for larger international chocolate-egg producers.
Ownership timeline of Tiru Liru
- 2013 – present AS Holding [1] reported
Where Tiru Liru sits in AS Holding
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by AS Holding
Latest news about Tiru Liru
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Frequently asked questions
Who is the parent company of Tiru Liru?
The parent company of Tiru Liru is AS Holding, a privately held company headquartered in Bosnia and Herzegovina.
Is Tiru Liru Bosnian?
Yes. Tiru Liru originated in Bosnia and Herzegovina in 2013 and its owner, AS Holding, is also headquartered in Bosnia and Herzegovina.
Since when has AS Holding owned Tiru Liru?
AS Holding has owned Tiru Liru since 2013.
Is Tiru Liru still owned by AS Holding?
Yes. As of 20 September 2026, Tiru Liru is still owned by AS Holding. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AS Holding — About us — AS Holding d.o.o., Official document; retrieved 20 September 2026.
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