Who owns Tiru Liru?
Tiru Liru is owned by AS Holding (Bosnia and Herzegovina), which has owned the brand since 2013.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: AS Holding — About us, AS Holding d.o.o. Last checked .
Key facts
- Current owner
- AS Holding d.o.o. Tešanj reported
- Owned since
- Owner HQ
- 🇧🇦 Bosnia and Herzegovina, Tešanj
- Origin
- 🇧🇦 Bosnia and Herzegovina
- Founded
- 2013
- Category
- Food › Confectionery › Chocolate
- Last verified
- · 1 sources
About Tiru Liru
Tiru Liru is Vispak's children's chocolate brand, built around Tiru Liru Iznenađenje (Surprise), a hollow chocolate egg containing a small toy in the style long associated with Italian confectioners. Vispak introduced it in 2013 alongside a companion product, the Stampi cream-filled chocolate block, describing the surprise egg as filling a gap in the domestic Bosnian market for a locally made version of the format; the toys inside are sourced from an Italian supplier that also makes them for larger international chocolate-egg producers.
Ownership timeline of Tiru Liru
- 2013 – present AS Holding [1] reported
Where Tiru Liru sits in AS Holding
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full AS Holding ownership tree →
See the full AS Holding brand portfolio (5) →
Other brands owned by AS Holding
AS Holding controls 5 brands on Brandtree, 3 of them in food.
Also in food
Other brands in chocolate, and who owns them
The 132 brands in chocolate on Brandtree belong to 46 owners. The largest is Mars, with 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Bounty | Mars | 🇺🇸 United States |
| Cadbury | Mondelēz | 🇺🇸 United States |
| Danusia | Wawel | 🇵🇱 Poland |
| Elizabeth Shaw | Colian | 🇵🇱 Poland |
| Baby Ruth | Ferrero | 🇮🇹 Italy |
| Almond Joy | Hershey | 🇺🇸 United States |
| Caffarel | Lindt & Sprüngli | 🇨🇭 Switzerland |
| Eitt Sett | Nói Síríus | 🇮🇸 Iceland |
About the owner: AS Holding
AS Holding is a privately held company headquartered in Tešanj, Bosnia and Herzegovina, founded in 2016. Brandtree records 5 brands under its control.
AS Holding is a privately owned Bosnian conglomerate based in Jelah, part of Tešanj, formed in 2016 to consolidate under one board a group of food and trade companies its founding family had been assembling since a single retail shop opened in 1989. It now groups 17 member companies across food, trade and other divisions with more than 1,500 products and around 2,500 employees, expanding mainly by buying control of established Bosnian manufacturers — coffee roaster and food maker Vispak in 2010 and mineral water producer Oaza in 2013 among them — rather than building new brands from scratch.
🇧🇦 Tiru Liru and other Bosnian brands
Brandtree records a controlling owner for 12 brands that began in Bosnia and Herzegovina. 1 of them (8%) are now controlled by a company headquartered in another country; Tiru Liru is not one of them.
- Double Care — Violeta 🇧🇦
- Sarajevski kiseljak — Fortenova Group 🇭🇷
- Herbalis — Violeta 🇧🇦
- Teta Violeta — Violeta 🇧🇦
- Vesh — Violeta 🇧🇦
- Violeta — Violeta 🇧🇦
Frequently asked questions
Who is the parent company of Tiru Liru?
The parent company of Tiru Liru is AS Holding, a privately held company headquartered in Bosnia and Herzegovina.
Is Tiru Liru Bosnian?
Yes. Tiru Liru originated in Bosnia and Herzegovina in 2013 and its owner, AS Holding, is also headquartered in Bosnia and Herzegovina.
Since when has AS Holding owned Tiru Liru?
AS Holding has owned Tiru Liru since 2013.
Is Tiru Liru still owned by AS Holding?
Yes. As of 20 September 2026, Tiru Liru is still owned by AS Holding. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AS Holding — About us — AS Holding d.o.o., Official document; retrieved 20 September 2026.
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