Who owns Bounty?
Bounty, a food brand, is owned by Mars (the United States).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mars, Incorporated — our brands. Last checked .
Key facts
- Current owner
- Mars, Incorporated reported
- Owner HQ
- 🇺🇸 United States, McLean, Virginia
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1951
- Category
- Food › Confectionery › Chocolate
- Trademark registrant
- MARS, INCORPORATED (USPTO)
- Last verified
- · 2 sources
About Bounty
Bounty is a coconut-filled chocolate bar launched in 1951 and sold in both milk and dark chocolate versions, with advertising set on tropical beaches for most of its life. The identically named paper towel brand sold in North America is an unrelated Procter & Gamble product.
Trademark record for Bounty
The USPTO record for the Bounty mark lists MARS, INCORPORATED as the owner of record (serial number 72254418). That name matches the owner named above.[2]
Ownership timeline of Bounty
Where Bounty sits in Mars
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Kellanova · 10 brands
Open the full Mars ownership tree →
See the full Mars brand portfolio (42) →
Other brands owned by Mars
Mars controls 42 brands on Brandtree, 31 of them in food.
Also in food
- Altoids (1780)
- Ben's Original (1943)
- Celebrations (1997)
- Cheez-It (1921)
- Combos (1976)
- Crunchy Nut (1980)
- Dolmio (1985)
- Eggo (1953)
- Extra (1984)
- Extra (1993)
- Galaxy (1960)
- Juicy Fruit (1893)
- KIND (2004)
- Life Savers (1912)
- M&M's (1941)
- Maltesers (1937)
- Mars (1932)
- Milky Way (1923)
Founded in the 1950s
- Banfield Pet Hospital (1955)
- Pedigree (1957)
- Whiskas (1958)
Other brands in chocolate, and who owns them
Mars has more brands in chocolate on Brandtree than any other owner: 9 of 131.
| Brand | Owner | Owner based in |
|---|---|---|
| Cadbury | Mondelēz | 🇺🇸 United States |
| Danusia | Wawel | 🇵🇱 Poland |
| Elizabeth Shaw | Colian | 🇵🇱 Poland |
| Baby Ruth | Ferrero | 🇮🇹 Italy |
| Almond Joy | Hershey | 🇺🇸 United States |
| Caffarel | Lindt & Sprüngli | 🇨🇭 Switzerland |
| Eitt Sett | Nói Síríus | 🇮🇸 Iceland |
| Águila | Arcor | 🇦🇷 Argentina |
About the owner: Mars
Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.
Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.
🇬🇧 Bounty and other British brands
Brandtree records a controlling owner for 554 brands that began in the United Kingdom. 292 of them (53%) are now controlled by a company headquartered in another country, Bounty among them.
Frequently asked questions
Who is the parent company of Bounty?
The parent company of Bounty is Mars, a family-owned company headquartered in the United States.
Is Bounty owned by Procter & Gamble?
No. Bounty is owned by Mars, not Procter & Gamble.
Is Bounty British or American?
Bounty originated in the United Kingdom in 1951, but it is owned today by Mars, which is headquartered in the United States. So Bounty is a British-origin brand under American ownership.
Is Bounty still owned by Mars?
Yes. As of 27 September 2026, Bounty is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 16 September 2026.
- [2] USPTO: BOUNTY, serial 72254418 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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