Greenies is owned by Mars (the United States), which acquired the brand in 2006.[1][2] Greenies was founded in 1996 in the United States and was independent until 2006.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mars, Incorporated — our brands. Last checked .
Greenies are dental chews shaped like toothbrushes, developed after a dog owner noticed his pet's bad breath, and they are the largest dental treat brand for dogs. Mars acquired the business in 2006. The chews are accepted by the Veterinary Oral Health Council for reducing plaque, which is unusual for a product sold as a treat.
The USPTO record for the Greenies mark lists MARS, INCORPORATED as the owner of record (serial number 75667203). That name matches the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mars ownership tree →
See the full Mars brand portfolio (42) →
Mars controls 42 brands on Brandtree, 11 of them in pet & animal care.
The 10 brands in pet treats & supplements on Brandtree belong to 9 owners. The largest is CP Foods, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Jerhigh | CP Foods | 🇹🇭 Thailand |
| BARK | BARK | 🇺🇸 United States |
| Kaytee | Central Garden & Pet | 🇺🇸 United States |
| Dog Joy | Freshpet | 🇺🇸 United States |
| Zesty Paws | H&H Group | 🇭🇰 Hong Kong |
| Milk-Bone | J.M. Smucker | 🇺🇸 United States |
| Delickcious | Kormotech | 🇺🇦 Ukraine |
| Old Mother Hubbard | WellPet | 🇺🇸 United States |
Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.
Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Greenies is not one of them.
Mars acquired S&M NuTec, maker of Greenies dental chews, which are shaped like toothbrushes and were developed after a dog owner grew tired of his pet's breath. They are accepted by the Veterinary Oral Health Council for reducing plaque, unusual for a product sold as a treat. Only the year is documented here.
The parent company of Greenies is Mars, a family-owned company headquartered in the United States.
Yes. Greenies originated in the United States in 1996 and its owner, Mars, is also headquartered in the United States.
Mars completed its acquisition of Greenies in 2006, after announcing the deal in 2006. The price was not disclosed.
Greenies was an independent company from its founding in 1996 until Mars acquired it in 2006.
Yes. As of 27 September 2026, Greenies is still owned by Mars. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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