Who owns Pedigree?
Pedigree is owned by Mars (the United States).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mars, Incorporated — our brands. Last checked .
Key facts
- Current owner
- Mars, Incorporated reported
- Owner HQ
- 🇺🇸 United States, McLean, Virginia
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1957
- Category
- Pet & animal care › Pet food › Dog food
- Trademark registrant
- MARS, INCORPORATED (USPTO)
- Last verified
- · 2 sources
About Pedigree
Pedigree is Mars Petcare's mainstream dog food brand, sold as Pedigree Chum in Britain for decades before the name was shortened. It is one of the largest dog food brands in the world by volume, and the company runs adoption programmes that have become a significant part of its marketing.
Trademark record for Pedigree
The USPTO record for the Pedigree mark lists MARS, INCORPORATED as the owner of record (serial number 71311341). That name matches the owner named above.[2]
Ownership timeline of Pedigree
Where Pedigree sits in Mars
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Kellanova · 10 brands
Open the full Mars ownership tree →
See the full Mars brand portfolio (42) →
Other brands owned by Mars
Mars controls 42 brands on Brandtree, 11 of them in pet & animal care.
Also in pet & animal care
- Banfield Pet Hospital (1955)
- Cesar (1989)
- Eukanuba (1969)
- Greenies (1996)
- IAMS (1946)
- Nutro (1926)
- Royal Canin (1968)
- Sheba (1985)
- VCA Animal Hospitals (1986)
- Whiskas (1958)
Founded in the 1950s
Other brands in dog food, and who owns them
The 36 brands in dog food on Brandtree belong to 17 owners. The largest is VAFO, with 8; Mars has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Brit | VAFO | 🇨🇿 Czech Republic |
| Club 4 Paws | Kormotech | 🇺🇦 Ukraine |
| Bobtail | RCL FOODS | 🇿🇦 South Africa |
| American Journey | Chewy | 🇺🇸 United States |
| Sojos | WellPet | 🇺🇸 United States |
| Master Dog | Carozzi | 🇨🇱 Chile |
| Hill's Pet Nutrition | Colgate-Palmolive | 🇺🇸 United States |
| Freshpet | Freshpet | 🇺🇸 United States |
About the owner: Mars
Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.
Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.
🇬🇧 Pedigree and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Pedigree among them.
- Felix — Nestlé 🇨🇭
- Pooch & Mutt — VAFO 🇨🇿
- Thunderbrook Equestrian — ForFarmers 🇳🇱
- A.1. — Kraft Heinz 🇺🇸
- ASOS Design — ASOS 🇬🇧
- Air Partner — Wheels Up 🇺🇸
Frequently asked questions
Who is the parent company of Pedigree?
The parent company of Pedigree is Mars, a family-owned company headquartered in the United States.
Is Pedigree British or American?
Pedigree originated in the United Kingdom in 1957, but it is owned today by Mars, which is headquartered in the United States. So Pedigree is a British-origin brand under American ownership.
Is Pedigree still owned by Mars?
Yes. As of 27 September 2026, Pedigree is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 16 September 2026.
- [2] USPTO: PEDIGREE, serial 71311341 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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