IAMS is owned by Mars (the United States), which acquired the brand on 1 August 2014, as part of a $2.9 billion deal that also included Eukanuba.[1][2] IAMS was founded in 1946 in the United States and was independent until 2014.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mars, Incorporated — our brands. Last checked .
IAMS was founded in Ohio in 1946 by an animal nutritionist who argued that dogs needed animal protein rather than grain-based feed. Mars acquired the brand in North America and Europe from Procter & Gamble in 2014. Spectrum Brands bought the rights for several other regions, so the brand is owned by different companies by territory.
The USPTO record for the IAMS mark lists MARS, INCORPORATED as the owner of record (serial number 73443939). That name matches the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mars ownership tree →
See the full Mars brand portfolio (42) →
Mars controls 42 brands on Brandtree, 11 of them in pet & animal care.
The 36 brands in dog food on Brandtree belong to 17 owners. The largest is VAFO, with 8; Mars has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Brit | VAFO | 🇨🇿 Czech Republic |
| Club 4 Paws | Kormotech | 🇺🇦 Ukraine |
| Bobtail | RCL FOODS | 🇿🇦 South Africa |
| American Journey | Chewy | 🇺🇸 United States |
| Sojos | WellPet | 🇺🇸 United States |
| Master Dog | Carozzi | 🇨🇱 Chile |
| Hill's Pet Nutrition | Colgate-Palmolive | 🇺🇸 United States |
| Freshpet | Freshpet | 🇺🇸 United States |
Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.
Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; IAMS is not one of them.
Mars acquired the IAMS and Eukanuba pet food brands from Procter & Gamble for about $2.9 billion, covering North America and several other markets. Spectrum Brands bought the European rights separately, so the brands have different owners by territory.
The parent company of IAMS is Mars, a family-owned company headquartered in the United States.
Yes. IAMS originated in the United States in 1946 and its owner, Mars, is also headquartered in the United States.
Mars completed its acquisition of IAMS on 1 August 2014, after announcing the deal on 9 April 2014. The deal, which also included Eukanuba, was valued at $2.9 billion (enterprise value).
IAMS was an independent company from its founding in 1946 until Mars acquired it in 2014.
Yes. As of 27 September 2026, IAMS is still owned by Mars. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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