Brandtree

Who owns Cesar?

Cesar is owned by Mars (the United States).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: Mars, Incorporated — our brands. Last checked .

Key facts

Current owner
Mars, Incorporated reported
Owner HQ
🇺🇸 United States, McLean, Virginia
Origin
🇺🇸 United States
Founded
1989
Category
Pet & animal care › Pet food › Dog food
Trademark registrant
MARS, INCORPORATED (USPTO)
Last verified
· 2 sources

About Cesar

Cesar is a small-dog wet food brand under Mars Petcare, sold in single-serve trays and positioned around the relationship between owner and dog rather than around nutrition claims. Its West Highland White Terrier has appeared on the packaging since the brand launched in 1989.

Trademark record for Cesar

The USPTO record for the Cesar mark lists MARS, INCORPORATED as the owner of record (serial number 73472234). That name matches the owner named above.[2]

Ownership timeline of Cesar

Owners of Cesar over 1989 to 2026 Mars start not recorded–present Mars (start not recorded) 19901995200020052010201520202025
  1. Current owner Mars [1] reported

Where Cesar sits in Mars

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Cesar sits in Mars Tree of 42 brands under Mars. Mars Kellanova Cheez-It Crunchy Nut Eggo Extra Nutri-Grain Pop-Tarts and 4 more Cesar Altoids Banfield Pet Hospital Ben's Original Bounty Celebrations and 26 more

Open the full Mars ownership tree →

See the full Mars brand portfolio (42) →

Other brands owned by Mars

Mars controls 42 brands on Brandtree, 11 of them in pet & animal care.

Also in pet & animal care

Founded in the 1980s

All Mars brands →

Other brands in dog food, and who owns them

The 36 brands in dog food on Brandtree belong to 17 owners. The largest is VAFO, with 8; Mars has 6.

BrandOwnerOwner based in
Brit VAFO 🇨🇿 Czech Republic
Club 4 Paws Kormotech 🇺🇦 Ukraine
Bobtail RCL FOODS 🇿🇦 South Africa
American Journey Chewy 🇺🇸 United States
Sojos WellPet 🇺🇸 United States
Master Dog Carozzi 🇨🇱 Chile
Hill's Pet Nutrition Colgate-Palmolive 🇺🇸 United States
Freshpet Freshpet 🇺🇸 United States

Every brand in dog food and its owner →

About the owner: Mars

Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.

Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.

Mars: full profile, brands and acquisition history →

🇺🇸 Cesar and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Cesar is not one of them.

All American brands and who owns them →

Frequently asked questions

Who is the parent company of Cesar?

The parent company of Cesar is Mars, a family-owned company headquartered in the United States.

Is Cesar American?

Yes. Cesar originated in the United States in 1989 and its owner, Mars, is also headquartered in the United States.

Is Cesar still owned by Mars?

Yes. As of 27 September 2026, Cesar is still owned by Mars. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 16 September 2026.
  2. [2] USPTO: CESAR, serial 73472234 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.

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