Pringles is owned by Mars (the United States) through its subsidiary Kellanova, which has owned the brand since 31 May 2012.[1] Before Kellanova, Pringles was owned by Procter & Gamble from 1968 to 2012.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Pringles are uniformly shaped crisps stacked in a tube, developed by Procter & Gamble over a decade and launched in 1968. They were made from dehydrated potato, which led to a British court case over whether they were crisps for tax purposes. P&G sold the brand to Kellogg in 2012, and it went to Kellanova in the 2023 split.
Ownership timeline of Pringles
1968 – 2012Procter & Gamble[1]reportedProcter & Gamble developed Pringles and sold the brand to Kellogg in 2012; it passed to Kellanova in the 2023 split.
Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.
Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.
Brandtree records a controlling owner for 2,550 brands that began in the United States.
479 of them (19%) are now controlled by a company headquartered in another country; Pringles is not one of them.
Mars agreed in August 2024 to buy Kellanova for $83.50 a share in cash, a total enterprise value of $35.9 billion including assumed net leverage, and completed the purchase on 11 December 2025 after the last regulatory approvals arrived three days earlier. Kellanova became a wholly owned subsidiary of Mars and its shares left the New York Stock Exchange. The brands did not change hands individually: Pringles, Cheez-It, Pop-Tarts, RXBAR and the international Kellogg cereals stay with Kellanova, which is now a private family-owned company's snacking arm rather than a listed business.
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