Who owns Eggo?
Eggo is owned by Mars (the United States) through its subsidiary Kellanova.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Kellanova Annual Report 2025, 1 February 2026. Last checked .
Key facts
- Current owner
- Mars, Incorporated via Kellanova reported
- Owner HQ
- 🇺🇸 United States, McLean, Virginia
- Origin
- 🇺🇸 United States
- Founded
- 1953
- Category
- Food › Frozen food › Frozen meals & pizza
- Last verified
- · 1 sources
About Eggo
Eggo frozen waffles were created in 1953 by brothers who had already invented a machine to make them, and the advertising line about leggo my Eggo has run since 1972. WK Kellogg Co holds the brand in North America. Its appearance as a plot element in the television series Stranger Things produced a measurable sales increase decades after launch.
Ownership timeline of Eggo
Where Eggo sits in Mars
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Kellanova · 10 brands
Open the full Mars ownership tree →
See the full Mars brand portfolio (42) →
Other brands owned by Mars
Mars controls 42 brands on Brandtree, 31 of them in food.
Also in food
- Altoids (1780)
- Ben's Original (1943)
- Bounty (1951)
- Celebrations (1997)
- Cheez-It (1921)
- Combos (1976)
- Crunchy Nut (1980)
- Dolmio (1985)
- Extra (1984)
- Extra (1993)
- Galaxy (1960)
- Juicy Fruit (1893)
- KIND (2004)
- Life Savers (1912)
- M&M's (1941)
- Maltesers (1937)
- Mars (1932)
- Milky Way (1923)
Founded in the 1950s
- Banfield Pet Hospital (1955)
- Pedigree (1957)
- Whiskas (1958)
Other brands in frozen meals & pizza, and who owns them
The 40 brands in frozen meals & pizza on Brandtree belong to 30 owners. The largest is Nomad Foods, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Banquet | Conagra Brands | 🇺🇸 United States |
| Hot Pockets | Nestlé | 🇨🇭 Switzerland |
| Aunt Bessie's | Nomad Foods | 🇬🇧 United Kingdom |
| Crepini | Cal-Maine Foods | 🇺🇸 United States |
| Authentic Asia | CP Foods | 🇹🇭 Thailand |
| Chicago Town | Dr. Oetker | 🇩🇪 Germany |
| Bagel Bites | Kraft Heinz | 🇺🇸 United States |
| LaMasă | AQUILA | 🇷🇴 Romania |
About the owner: Mars
Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.
Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.
🇺🇸 Eggo and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Eggo is not one of them.
Frequently asked questions
Who is the parent company of Eggo?
The parent company of Eggo is Mars, a family-owned company headquartered in the United States. Eggo sits under Mars' subsidiary Kellanova.
Is Eggo American?
Yes. Eggo originated in the United States in 1953 and its owner, Mars, is also headquartered in the United States.
Is Eggo still owned by Mars?
Yes. As of 2 October 2026, Eggo is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 23 October 2026.
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