Ben's Original is owned by Mars (the United States).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mars, Incorporated — our brands. Last checked .
Ben's Original is a parboiled rice brand launched in 1943, using a process that drives nutrients into the grain before milling. Mars renamed it from Uncle Ben's in 2020 and removed the image of an elderly Black man after criticism that the branding drew on a servant stereotype.
The USPTO record for the Ben's Original mark lists Mars, Incorporated as the owner of record (serial number 90201873). That name matches the owner named above.[2]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mars ownership tree →
See the full Mars brand portfolio (42) →
Mars controls 42 brands on Brandtree, 31 of them in food.
The 117 brands in pasta on Brandtree belong to 60 owners. The largest is Ebro Foods, with 15.
| Brand | Owner | Owner based in |
|---|---|---|
| Bertagni | Ebro Foods | 🇪🇸 Spain |
| Indomie | Indofood | 🇮🇩 Indonesia |
| Camil | Camil | 🇧🇷 Brazil |
| Mimee | Dufil Prima Foods | 🇳🇬 Nigeria |
| Don Vicente | Molinos | 🇦🇷 Argentina |
| Corticella | NewPrinces | 🇮🇹 Italy |
| Chikin Ramen | Nissin Foods | 🇯🇵 Japan |
| La Cantonesa | CMI | 🇬🇹 Guatemala |
Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.
Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Ben's Original is not one of them.
Mars renamed Uncle Ben's to Ben's Original and removed the image of an elderly Black man from the packaging, after criticism during the 2020 racial justice protests that the branding drew on a servant stereotype.
3 recall notices from government regulators matched to Ben's Original. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
Reason given: Possible presence of stones in product
Recalling firm: MARS FOODS US
Reason given: Possible presence of stones in product
Recalling firm: MARS FOODS US
Reason given: Possible presence of stones in product
Recalling firm: MARS FOODS US
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
The parent company of Ben's Original is Mars, a family-owned company headquartered in the United States.
Yes. Ben's Original originated in the United States in 1943 and its owner, Mars, is also headquartered in the United States.
Mars completed its acquisition of Ben's Original on 23 September 2020, after announcing the deal on 17 June 2020.
Yes. As of 27 September 2026, Ben's Original is still owned by Mars. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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