Eukanuba is owned by Mars (the United States), which acquired the brand on 1 August 2014, as part of a $2.9 billion deal that also included IAMS.[1][2] Eukanuba was founded in 1969 in the United States and was independent until 2014.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mars, Incorporated — our brands. Last checked .
Eukanuba is the premium line from the same founder as IAMS, named after a jazz slang term meaning the finest. Mars acquired it with the IAMS business from Procter & Gamble in 2014 and sells it through specialty and veterinary channels.
The USPTO record for the Eukanuba mark lists ROYAL CANIN U.S.A., INC. as the owner of record (serial number 72438752). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mars ownership tree →
See the full Mars brand portfolio (42) →
Mars controls 42 brands on Brandtree, 11 of them in pet & animal care.
The 36 brands in dog food on Brandtree belong to 17 owners. The largest is VAFO, with 8; Mars has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Brit | VAFO | 🇨🇿 Czech Republic |
| Club 4 Paws | Kormotech | 🇺🇦 Ukraine |
| Bobtail | RCL FOODS | 🇿🇦 South Africa |
| American Journey | Chewy | 🇺🇸 United States |
| Sojos | WellPet | 🇺🇸 United States |
| Master Dog | Carozzi | 🇨🇱 Chile |
| Hill's Pet Nutrition | Colgate-Palmolive | 🇺🇸 United States |
| Freshpet | Freshpet | 🇺🇸 United States |
Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.
Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Eukanuba is not one of them.
Mars acquired the IAMS and Eukanuba pet food brands from Procter & Gamble for about $2.9 billion, covering North America and several other markets. Spectrum Brands bought the European rights separately, so the brands have different owners by territory.
The parent company of Eukanuba is Mars, a family-owned company headquartered in the United States.
Yes. Eukanuba originated in the United States in 1969 and its owner, Mars, is also headquartered in the United States.
Mars completed its acquisition of Eukanuba on 1 August 2014, after announcing the deal on 9 April 2014. The deal, which also included IAMS, was valued at $2.9 billion (enterprise value).
Eukanuba was an independent company from its founding in 1969 until Mars acquired it in 2014.
Yes. As of 27 September 2026, Eukanuba is still owned by Mars. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy