Who owns Juicy Fruit?
Juicy Fruit is owned by Mars (the United States), which has owned the brand since 6 October 2008.[1][2]
Evidence: Mars, Incorporated — our brands. Last checked .
Key facts
- Current owner
- Mars, Incorporated reported
- Owned since
- Owner HQ
- 🇺🇸 United States, McLean, Virginia
- Origin
- 🇺🇸 United States
- Founded
- 1893
- Category
- Food › Confectionery › Gum & mints
- Trademark registrant
- WM. WRIGLEY JR. COMPANY (USPTO)
- Last verified
- · 3 sources
About Juicy Fruit
Juicy Fruit was launched in 1893, months before Wrigley's Spearmint, and its flavour has never been publicly identified with any particular fruit. It is one of the longest continuously sold confectionery products in the United States. Mars owns it through its purchase of Wrigley in 2008, a deal financed in part by Berkshire Hathaway.
Trademark record for Juicy Fruit
The USPTO record for the Juicy Fruit mark lists WM. WRIGLEY JR. COMPANY as the owner of record (serial number 71084798). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Ownership timeline of Juicy Fruit
Where Juicy Fruit sits in Mars
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Kellanova · 10 brands
Open the full Mars ownership tree →
See the full Mars brand portfolio (42) →
Other brands owned by Mars
Mars controls 42 brands on Brandtree, 31 of them in food.
Also in food
- Altoids (1780)
- Ben's Original (1943)
- Bounty (1951)
- Celebrations (1997)
- Cheez-It (1921)
- Combos (1976)
- Crunchy Nut (1980)
- Dolmio (1985)
- Eggo (1953)
- Extra (1984)
- Extra (1993)
- Galaxy (1960)
- KIND (2004)
- Life Savers (1912)
- M&M's (1941)
- Maltesers (1937)
- Mars (1932)
- Milky Way (1923)
Other brands in gum & mints, and who owns them
Mars has more brands in gum & mints on Brandtree than any other owner: 5 of 22.
| Brand | Owner | Owner based in |
|---|---|---|
| Menthoplus | Arcor | 🇦🇷 Argentina |
| Läkerol | Cloetta | 🇸🇪 Sweden |
| Fresh | Kenafric | 🇰🇪 Kenya |
| Dubble Bubble | Tootsie Roll | 🇺🇸 United States |
| Tic Tac | Ferrero | 🇮🇹 Italy |
| Biodent | Golrang Industrial Group | 🇮🇷 Iran |
| Ice Breakers | Hershey | 🇺🇸 United States |
| Lotte Xylitol | Lotte | 🇰🇷 South Korea |
About the owner: Mars
Mars is a family-owned company headquartered in McLean, Virginia, United States, founded in 1911. Brandtree records 42 brands under its control.
Mars is one of the largest privately held companies in the world, owned by the Mars family since Frank Mars began making sweets in Tacoma in 1911. It publishes no financial statements. Its four segments are snacking, pet nutrition, food and Mars Wrigley, and it agreed to acquire Kellanova in 2024.
🇺🇸 Juicy Fruit and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Juicy Fruit is not one of them.
Frequently asked questions
Who is the parent company of Juicy Fruit?
The parent company of Juicy Fruit is Mars, a family-owned company headquartered in the United States.
Is Juicy Fruit American?
Yes. Juicy Fruit originated in the United States in 1893 and its owner, Mars, is also headquartered in the United States.
Since when has Mars owned Juicy Fruit?
Mars has owned Juicy Fruit since 6 October 2008.
Is Juicy Fruit still owned by Mars?
Yes. As of 27 September 2026, Juicy Fruit is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 16 September 2026.
- [2] Wm. Wrigley Jr. Company Form 8-K — change in control of registrant — SEC EDGAR, SEC Form 8-K, published 8 October 2008; retrieved 27 September 2026.
- [3] USPTO: JUICY FRUIT, serial 71084798 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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