Who owns Fresh?
Fresh, a food brand, is owned by Kenafric (Kenya).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Kenafric Industries Limited — Confectionery product pages. Last checked .
Key facts
- Current owner
- Kenafric Industries Limited reported
- Owner HQ
- 🇰🇪 Kenya, Nairobi
- Origin
- 🇰🇪 Kenya
- Category
- Food › Confectionery › Gum & mints
- Last verified
- · 1 sources
About Fresh
Fresh is Kenafric's chiclet-style chewing gum line, sold in banana, berry fusion, fruit, menthol, peppermint, smooth sensation and strawberry flavours, packed in bags of 50 pieces sold in cartons of 12 to 36 bags, with stick and pouch formats also available for some flavours. It is the company's entry-level gum, priced and packed for the small kiosk trade that most of Kenafric's confectionery is built around.
Ownership timeline of Fresh
Where Fresh sits in Kenafric
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kenafric ownership tree →
See the full Kenafric brand portfolio (4) →
Other brands owned by Kenafric
Kenafric controls 4 brands on Brandtree, 4 of them in food.
Also in food
Other brands in gum & mints, and who owns them
The 22 brands in gum & mints on Brandtree belong to 14 owners. The largest is Mars, with 5; Kenafric has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Altoids | Mars | 🇺🇸 United States |
| Menthoplus | Arcor | 🇦🇷 Argentina |
| Läkerol | Cloetta | 🇸🇪 Sweden |
| Dubble Bubble | Tootsie Roll | 🇺🇸 United States |
| Tic Tac | Ferrero | 🇮🇹 Italy |
| Biodent | Golrang Industrial Group | 🇮🇷 Iran |
| Ice Breakers | Hershey | 🇺🇸 United States |
| Lotte Xylitol | Lotte | 🇰🇷 South Korea |
About the owner: Kenafric
Kenafric is a privately held company headquartered in Nairobi, Kenya, founded in 1987. Brandtree records 4 brands under its control.
Kenafric Industries is a family-founded Kenyan manufacturer that describes itself on its own site as having been founded in 1987 by the Chedda family, and today calls itself one of the largest makers of confectionery, culinary products, juices, biscuits and snacks in Kenya, operating from Baba Dogo in Nairobi. Its confectionery lines run from chewing gum and bubble gum to lollipops, ball gums, hard-boiled candies and toffees, sold in multi-piece retail packs aimed at low-income, high-frequency buyers across East and Central Africa. A separate Kenafric Manufacturing arm runs footwear and stationery divisions, and the group took private-equity investment in 2016 to fund further growth.
🇰🇪 Fresh and other Kenyan brands
Brandtree records a controlling owner for 59 brands that began in Kenya. 3 of them (5%) are now controlled by a company headquartered in another country; Fresh is not one of them.
- Amana — Unga Group 🇰🇪
- Cowboy — Bidco Africa 🇰🇪
- Dairy Best — Brookside Dairy 🇰🇪
- Manji Biscuits — Manji Food Industries 🇰🇪
- Afia — Kevian Kenya 🇰🇪
- AirKenya — AirKenya 🇰🇪
Frequently asked questions
Who is the parent company of Fresh?
The parent company of Fresh is Kenafric, a privately held company headquartered in Kenya.
Is Fresh Kenyan?
Yes. Fresh originated in Kenya and its owner, Kenafric, is also headquartered in Kenya.
Is Fresh still owned by Kenafric?
Yes. As of 20 September 2026, Fresh is still owned by Kenafric. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kenafric Industries Limited — Confectionery product pages — Kenafric Industries Limited, Official document; retrieved 20 September 2026.
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