Who owns Ice Breakers?
Ice Breakers is owned by Hershey (the United States, NYSE: HSY).[1]
Evidence: The Hershey Company Annual Report on Form 10-K filed 2026-02-17, SEC EDGAR, 17 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Hershey Company verified
- Owner HQ
- 🇺🇸 United States, Hershey, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 1996
- Category
- Food › Confectionery › Gum & mints
- Parent ticker
- NYSE: HSY
- Trademark registrant
- HERSHEY CHOCOLATE & CONFECTIONERY LLC (USPTO)
- Last verified
- · 2 sources
About Ice Breakers
Ice Breakers is Hershey's mints and gum brand, launched in 1996 and sold in a distinctive round tin with a rotating lid that dispenses one at a time. It competes in a category otherwise dominated by Mars Wrigley and Mondelēz.
How often Hershey names Ice Breakers in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Ice Breakers
The USPTO record for the Ice Breakers mark lists HERSHEY CHOCOLATE & CONFECTIONERY LLC as the owner of record (serial number 75878883). That name matches the owner named above.[2]
Ownership timeline of Ice Breakers
Where Ice Breakers sits in Hershey
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hershey ownership tree →
See the full Hershey brand portfolio (12) →
Other brands owned by Hershey
Hershey controls 12 brands on Brandtree, 12 of them in food.
Also in food
- Almond Joy (1946)
- Dot's Homestyle Pretzels (2011)
- Heath (1928)
- Hershey's (1900)
- Hershey's Kisses (1907)
- Jolly Rancher (1949)
- PayDay (1932)
- Reese's (1928)
- SkinnyPop (2010)
- Twizzlers (1929)
- York (1940)
Other brands in gum & mints, and who owns them
The 22 brands in gum & mints on Brandtree belong to 14 owners. The largest is Mars, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Altoids | Mars | 🇺🇸 United States |
| Menthoplus | Arcor | 🇦🇷 Argentina |
| Läkerol | Cloetta | 🇸🇪 Sweden |
| Fresh | Kenafric | 🇰🇪 Kenya |
| Dubble Bubble | Tootsie Roll | 🇺🇸 United States |
| Tic Tac | Ferrero | 🇮🇹 Italy |
| Biodent | Golrang Industrial Group | 🇮🇷 Iran |
| Lotte Xylitol | Lotte | 🇰🇷 South Korea |
About the owner: Hershey
Hershey is a publicly listed company headquartered in Hershey, Pennsylvania, United States, founded in 1894. Brandtree records 12 brands under its control, and it is listed as NYSE: HSY.
The Hershey Company was founded by Milton Hershey in 1894 and is controlled by the Hershey Trust, which funds a school for disadvantaged children and holds the majority of voting power. Hershey makes Cadbury and KitKat under licence for the United States market.
🇺🇸 Ice Breakers and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Ice Breakers is not one of them.
Frequently asked questions
Who is the parent company of Ice Breakers?
The parent company of Ice Breakers is Hershey, a publicly listed company headquartered in the United States.
Is Ice Breakers American?
Yes. Ice Breakers originated in the United States in 1996 and its owner, Hershey, is also headquartered in the United States.
Is Ice Breakers still owned by Hershey?
Yes. As of 3 October 2026, Ice Breakers is still owned by Hershey. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Hershey Company Annual Report on Form 10-K filed 2026-02-17 — SEC EDGAR, SEC Form 10-K, published 17 February 2026; retrieved 16 September 2026.
- [2] USPTO: ICE BREAKERS, serial 75878883 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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