Who owns Dot's Homestyle Pretzels?

Dot's Homestyle Pretzels is owned by Hershey (the United States, NYSE: HSY), which has owned the brand since 13 December 2021.^[1]

Evidence: The Hershey Company Annual Report on Form 10-K filed 2026-02-17, SEC EDGAR, 17 February 2026. Verified from filings; last checked 11 October 2026.

Key facts

Current owner: The Hershey Company verified
Owned since: 13 December 2021
Owner HQ: 🇺🇸 United States, Hershey, Pennsylvania
Origin: 🇺🇸 United States, Velva, North Dakota
Founded: 2011
Category: Food › Snacks › Salty snacks
Parent ticker: NYSE: HSY
Trademark registrant: Dot's Pretzels, LLC (USPTO)
Last verified: 11 October 2026 · 2 sources

About Dot's Homestyle Pretzels

Dot's Homestyle Pretzels began in Velva, North Dakota, where Dot Henke seasoned pretzels in her kitchen for family and neighbours before demand turned it into a business. Hershey bought it in 2021 for $1.2 billion, an unusually high price that reflected how fast the brand was growing.

What Hershey's annual report says about Dot's Homestyle Pretzels

Sentences about Dot's Homestyle Pretzels from Hershey's latest annual filing^[1], copied word for word.

The increase reflected a volume increase of approximately 8%, primarily related to Dot's Homestyle Pretzels and SkinnyPop , partially offset by a reduction of net sales to private label customers.
The increase reflected a volume increase of approximately 5% primarily related to Dot's Homestyle Pretzels snacks.

How often Hershey names Dot's Homestyle Pretzels in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.

Annual report filed	Times Dot's Homestyle Pretzels is named
2026	4
2025	5
2024	6

Trademark record for Dot's Homestyle Pretzels

The USPTO record for the Dot's Homestyle Pretzels mark lists Dot's Pretzels, LLC as the owner of record (serial number 88875262). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.^[2]

Ownership timeline of Dot's Homestyle Pretzels

2021 – present Hershey ^[1] verified

Where Dot's Homestyle Pretzels sits in Hershey

Controlling ownership as of 2026-10-23. Brands grouped under the entity that owns them; large groups are collapsed.

Open the full Hershey ownership tree →

See the full Hershey brand portfolio (12) →

Other brands owned by Hershey

Hershey controls 12 brands on Brandtree, 12 of them in food.

Also in food

Almond Joy (1946)
Heath (1928)
Hershey's (1900)
Hershey's Kisses (1907)
Ice Breakers (1996)
Jolly Rancher (1949)
PayDay (1932)
Reese's (1928)
SkinnyPop (2010)
Twizzlers (1929)
York (1940)

All Hershey brands →

Other brands in salty snacks, and who owns them

The 100 brands in salty snacks on Brandtree belong to 47 owners. The largest is PepsiCo, with 12; Hershey has 2.

Brand	Owner	Owner based in
Cheetos	PepsiCo	🇺🇸 United States
Calbee Potato Chips	Calbee	🇯🇵 Japan
Boyki	Siantar Top	🇮🇩 Indonesia
Cape Cod	Campbell's	🇺🇸 United States
Bonitas	Vitaminka	🇲🇰 North Macedonia
Act II	Conagra Brands	🇺🇸 United States
Diana	Diana	🇸🇻 El Salvador
Chiki	Indofood	🇮🇩 Indonesia

Every brand in salty snacks and its owner →

About the owner: Hershey

Hershey is a publicly listed company headquartered in Hershey, Pennsylvania, United States, founded in 1894. Brandtree records 12 brands under its control, and it is listed as NYSE: HSY.

The Hershey Company was founded by Milton Hershey in 1894 and is controlled by the Hershey Trust, which funds a school for disadvantaged children and holds the majority of voting power. Hershey makes Cadbury and KitKat under licence for the United States market.

Hershey: full profile, brands and acquisition history →

🇺🇸 Dot's Homestyle Pretzels and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Dot's Homestyle Pretzels is not one of them.

365 by Whole Foods Market — Amazon 🇺🇸
4Grain — Cal-Maine Foods 🇺🇸
AXIO — LifeVantage 🇺🇸
Act II — Conagra Brands 🇺🇸
Aidells — Tyson Foods 🇺🇸
Airheads — Perfetti Van Melle 🇳🇱

All American brands and who owns them →

Frequently asked questions

Who is the parent company of Dot's Homestyle Pretzels?

The parent company of Dot's Homestyle Pretzels is Hershey, a publicly listed company headquartered in the United States.

Is Dot's Homestyle Pretzels American?

Yes. Dot's Homestyle Pretzels originated in the United States in 2011 and its owner, Hershey, is also headquartered in the United States.

Since when has Hershey owned Dot's Homestyle Pretzels?

Hershey has owned Dot's Homestyle Pretzels since 13 December 2021.

Is Dot's Homestyle Pretzels still owned by Hershey?

Yes. As of 11 October 2026, Dot's Homestyle Pretzels is still owned by Hershey. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified 11 October 2026. Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

[1] The Hershey Company Annual Report on Form 10-K filed 2026-02-17 — SEC EDGAR, SEC Form 10-K, published 17 February 2026; retrieved 16 September 2026.
[2] USPTO: DOT'S HOMESTYLE PRETZELS, serial 88875262 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.

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