Who owns SkinnyPop?
SkinnyPop is owned by Hershey (the United States, NYSE: HSY), which has owned the brand since 31 January 2018.[1]
Evidence: The Hershey Company Annual Report on Form 10-K filed 2026-02-17, SEC EDGAR, 17 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Hershey Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Hershey, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 2010
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- NYSE: HSY
- Trademark registrant
- SKINNYPOP POPCORN LLC (USPTO)
- Last verified
- · 2 sources
About SkinnyPop
SkinnyPop is a ready-to-eat popcorn brand founded in 2010, sold on a short ingredient list of popcorn, sunflower oil and salt. Hershey acquired parent Amplify Snack Brands in 2018 for $1.6 billion, its first substantial move beyond confectionery into salty snacks.
What Hershey's annual report says about SkinnyPop
Sentences about SkinnyPop from Hershey's latest annual filing[1], copied word for word.
On May 31, 2023, we completed the acquisition of certain assets that provide additional manufacturing capacity from Weaver Popcorn Manufacturing, Inc. ("Weaver"), a leader in the production and co-packing of microwave popcorn and ready-to-eat popcorn, and former co-manufacturer of the Company's SkinnyPop brand.
In 2023, we completed the acquisition of certain assets that provide additional manufacturing capacity from Weaver Popcorn, a manufacturer of SkinnyPop popcorn, which helped us strengthen our supply chain capabilities.
The increase reflected a volume increase of approximately 8%, primarily related to Dot's Homestyle Pretzels and SkinnyPop , partially offset by a reduction of net sales to private label customers.
How often Hershey names SkinnyPop in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for SkinnyPop
The USPTO record for the SkinnyPop mark lists SKINNYPOP POPCORN LLC as the owner of record (serial number 77936795). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of SkinnyPop
Where SkinnyPop sits in Hershey
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hershey ownership tree →
See the full Hershey brand portfolio (12) →
Other brands owned by Hershey
Hershey controls 12 brands on Brandtree, 12 of them in food.
Also in food
- Almond Joy (1946)
- Dot's Homestyle Pretzels (2011)
- Heath (1928)
- Hershey's (1900)
- Hershey's Kisses (1907)
- Ice Breakers (1996)
- Jolly Rancher (1949)
- PayDay (1932)
- Reese's (1928)
- Twizzlers (1929)
- York (1940)
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 47 owners. The largest is PepsiCo, with 12; Hershey has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Cape Cod | Campbell's | 🇺🇸 United States |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
About the owner: Hershey
Hershey is a publicly listed company headquartered in Hershey, Pennsylvania, United States, founded in 1894. Brandtree records 12 brands under its control, and it is listed as NYSE: HSY.
The Hershey Company was founded by Milton Hershey in 1894 and is controlled by the Hershey Trust, which funds a school for disadvantaged children and holds the majority of voting power. Hershey makes Cadbury and KitKat under licence for the United States market.
🇺🇸 SkinnyPop and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; SkinnyPop is not one of them.
Frequently asked questions
Who is the parent company of SkinnyPop?
The parent company of SkinnyPop is Hershey, a publicly listed company headquartered in the United States.
Is SkinnyPop American?
Yes. SkinnyPop originated in the United States in 2010 and its owner, Hershey, is also headquartered in the United States.
Since when has Hershey owned SkinnyPop?
Hershey has owned SkinnyPop since 31 January 2018.
Is SkinnyPop still owned by Hershey?
Yes. As of 11 October 2026, SkinnyPop is still owned by Hershey. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Hershey Company Annual Report on Form 10-K filed 2026-02-17 — SEC EDGAR, SEC Form 10-K, published 17 February 2026; retrieved 16 September 2026.
- [2] USPTO: SKINNYPOP, serial 77936795 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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