Who owns AXIO?
AXIO is owned by LifeVantage (the United States, Nasdaq: LFVN), which has owned the brand since 1 October 2025.[1]
Evidence: LifeVantage Corporation Annual Report on Form 10-K filed 2026-08-27, SEC EDGAR, 27 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- LifeVantage Corporation verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Lehi
- Origin
- 🇺🇸 United States
- Category
- Food › Nutrition & supplements › Vitamins & supplements
- Parent ticker
- Nasdaq: LFVN
- Last verified
- · 1 sources
About AXIO
AXIO is LifeVantage's range of energy and hydration drink mixes: AXIO Smart Energy, a nootropic drink mix, AXIO X, which contains 250 mg of natural caffeine, and AXIO Hydrate, an electrolyte mix. The 10-K says AXIO X and AXIO Hydrate were rebranded from PhytoPower X and Next Hydrate, products LifeVantage acquired from LoveBiome in October 2025.
What LifeVantage's annual report says about AXIO
Sentences about AXIO from LifeVantage's latest annual filing[1], copied word for word.
Fiscal Year 2026 Highlights New Product Offerings In fiscal year 2026, following the acquisition of the critical operating assets of LoveBiome in October 2025, we launched the P84 System, PhytoPower B, AXIO X and AXIO Hydrate in the United States.
Additional product launches included limited-edition AXIO Smart Energy flavors in the United States and Japan, Petandim in Mexico, and the TrueScience TrueRefine Glow-Up Mask as a limited-time offering across multiple markets.
In Japan, we launched the TrueScience TrueRefine Mask during the holiday season and introduced a limited-edition AXIO Decaffeinated Peach Nectarine flavor.
How often LifeVantage names AXIO in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of AXIO
- 2025 – present LifeVantage [1] verified
Where AXIO sits in LifeVantage
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full LifeVantage ownership tree →
See the full LifeVantage brand portfolio (4) →
Other brands owned by LifeVantage
LifeVantage controls 4 brands on Brandtree, 3 of them in food.
Also in food
Other brands in vitamins & supplements, and who owns them
The 44 brands in vitamins & supplements on Brandtree belong to 29 owners. The largest is Krka, with 5; LifeVantage has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bilobil | Krka | 🇸🇮 Slovenia |
| Berocca | Bayer | 🇩🇪 Germany |
| Ambrotose | Mannatech | 🇺🇸 United States |
| Abecedin | Birzeit Pharmaceutical | 🇵🇸 Palestine |
| Nature's Sunshine Products | Nature's Sunshine | 🇺🇸 United States |
| Beauty Focus | Nu Skin | 🇺🇸 United States |
| Hiya | USANA | 🇺🇸 United States |
| Maxmedix | Zydus Wellness | 🇮🇳 India |
About the owner: LifeVantage
LifeVantage is a publicly listed company headquartered in Lehi, United States. Brandtree records 4 brands under its control, and it is listed as Nasdaq: LFVN.
LifeVantage is a direct-selling company headquartered in Lehi, Utah, whose common stock trades on Nasdaq under LFVN. It was incorporated in Colorado in 1988 as Andraplex Corporation. Its 10-K lists sales in 17 countries, and in October 2025 it acquired the operating assets of LoveBiome, which brought in the AXIO and P84 products.
🇺🇸 AXIO and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; AXIO is not one of them.
Frequently asked questions
Who is the parent company of AXIO?
The parent company of AXIO is LifeVantage, a publicly listed company headquartered in the United States.
Is AXIO American?
Yes. AXIO originated in the United States and its owner, LifeVantage, is also headquartered in the United States.
Since when has LifeVantage owned AXIO?
LifeVantage has owned AXIO since 1 October 2025.
Is AXIO still owned by LifeVantage?
Yes. As of 10 October 2026, AXIO is still owned by LifeVantage. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] LifeVantage Corporation Annual Report on Form 10-K filed 2026-08-27 — SEC EDGAR, SEC Form 10-K, published 27 August 2026; retrieved 4 October 2026.
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