Nu Skin: brands it owns and its ownership tree
Nu Skin (NYSE: NUS) is a publicly listed company headquartered in Provo, United States that owns 5 consumer brands across 2 categories.[1][2]
Nu Skin Enterprises is a direct-selling company headquartered in Provo, Utah, whose Class A common stock trades on the New York Stock Exchange. Its 10-K says it operates in nearly 50 markets and that its revenue comes mainly from beauty products and wellness products. It also runs an investment arm, Rhyz, whose individual businesses are not named in the filing.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Nu Skin Enterprises, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Provo, United States
- Tickers
- NYSE: NUS
- Revenue
- $1.49 billion (2025)[2]
- SEC CIK
- 0001021561
- Last verified
- · 2 sources
What Nu Skin's annual report says about its business
Read from Nu Skin's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, Hong Kong/ Taiwan, Manufacturing, Rhyz Other, Nu Skin, Rhyz Americas:
The following table presents goodwill allocated to the Company's reportable segments for the periods ended December 31, 2025 and 2024 (U.S. dollars in thousands): Nu Skin Rhyz Americas Southeast Asia/Pacific Mainland China Japan Europe & Africa South Korea Hong Kong/ Taiwan Manufacturing Rhyz Other Total Segments
Acquisitions and disposals named in the filing
- Acquired: Elevate Health Sciences (2018).
From 2015 to 2018, he served as CEO of Elevate Health Sciences, a nutritional supplement manufacturer that our company acquired in 2018, at which time he began serving as President until December 2020.
Nu Skin in numbers
- Nu Skin owns 5 consumer brands tracked here across 2 top-level categories; the largest is personal care & beauty with 3 brands.[1]
Nu Skin financial history
Headline figures from Nu Skin's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $2.58bn to $1.49bn, an average of -10.5% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $1.49bn | $65.8m | 4.4% | $160.2m | $1.41bn | $204.2m | 10-K | |
| $1.73bn | $-151,585,000 | -8.8% | $-146,594,000 | $1.47bn | $363.6m | 10-K | |
| $1.97bn | $48.3m | 2.5% | $8.6m | $1.81bn | $478m | 10-K | |
| $2.23bn | $110.8m | 5.0% | $104.8m | $1.82bn | $377.5m | 10-K | |
| $2.7bn | $234m | 8.7% | $147.3m | $1.91bn | $268.8m | 10-K | |
| $2.58bn | $257.6m | 10.0% | $191.4m | $1.96bn | $305.4m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Nu Skin owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Nu Skin SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does Nu Skin own?
Nu Skin owns 5 consumer brands tracked here, including Nu Skin, ageLOC, Pharmanex, Beauty Focus and Nutricentials.
Is Nu Skin an American company?
Yes. Nu Skin is headquartered in Provo, United States.
Who owns Nu Skin?
Nu Skin is a publicly listed company owned by its shareholders; it trades as NUS on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nu Skin Enterprises, Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 4 October 2026.
- [2] Nu Skin Enterprises, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 4 October 2026.
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