Who owns Nu Skin?
Nu Skin is owned by Nu Skin Enterprises, Inc. (the United States, NYSE: NUS).[1]
Evidence: Nu Skin Enterprises, Inc. Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Nu Skin Enterprises, Inc. verified
- Owner HQ
- 🇺🇸 United States, Provo
- Origin
- 🇺🇸 United States
- Category
- Personal care & beauty › Skin care › Facial skin care
- Parent ticker
- NYSE: NUS
- Last verified
- · 1 sources
About Nu Skin
Nu Skin is the core brand of Nu Skin Enterprises, which its annual report says offers beauty and wellness solutions. The company sells through direct selling, and in 2025 its revenue of $1.5 billion came mainly from beauty products and wellness products. The filing also lists Nu Skin-branded devices, including RenuSpa iO, an FDA-cleared device launched in 2024.
Ownership timeline of Nu Skin
Where Nu Skin sits in Nu Skin
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nu Skin ownership tree →
See the full Nu Skin brand portfolio (5) →
Other brands owned by Nu Skin
Nu Skin controls 5 brands on Brandtree, 3 of them in personal care & beauty.
Also in personal care & beauty
Other brands in facial skin care, and who owns them
The 76 brands in facial skin care on Brandtree belong to 38 owners. The largest is POLA ORBIS, with 6; Nu Skin has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| DECENCIA | POLA ORBIS | 🇯🇵 Japan |
| Clinique | Estée Lauder | 🇺🇸 United States |
| ANYA | Proya | 🇨🇳 China |
| COSRX | Amorepacific | 🇰🇷 South Korea |
| Clé de Peau Beauté | Shiseido | 🇯🇵 Japan |
| Paula's Choice | Unilever | 🇬🇧 United Kingdom |
| ALBION | KOSÉ | 🇯🇵 Japan |
| O HUI | LG H&H | 🇰🇷 South Korea |
About the owner: Nu Skin
Nu Skin is a publicly listed company headquartered in Provo, United States. Brandtree records 5 brands under its control, and it is listed as NYSE: NUS.
Nu Skin Enterprises is a direct-selling company headquartered in Provo, Utah, whose Class A common stock trades on the New York Stock Exchange. Its 10-K says it operates in nearly 50 markets and that its revenue comes mainly from beauty products and wellness products. It also runs an investment arm, Rhyz, whose individual businesses are not named in the filing.
🇺🇸 Nu Skin and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Nu Skin is not one of them.
Frequently asked questions
Who is the parent company of Nu Skin?
The parent company of Nu Skin is Nu Skin Enterprises, Inc., a publicly listed company headquartered in the United States.
Is Nu Skin American?
Yes. Nu Skin originated in the United States and its owner, Nu Skin Enterprises, Inc., is also headquartered in the United States.
Is Nu Skin still owned by Nu Skin Enterprises, Inc.?
Yes. As of 4 October 2026, Nu Skin is still owned by Nu Skin Enterprises, Inc. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nu Skin Enterprises, Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 4 October 2026.
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