Who owns Twizzlers?
Twizzlers is owned by Hershey (the United States, NYSE: HSY), which has owned the brand since 1977.[1][2]
Evidence: The Hershey Company Annual Report on Form 10-K filed 2026-02-17, SEC EDGAR, 17 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Hershey Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Hershey, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 1929
- Category
- Food › Confectionery › Candy & sugar confectionery
- Parent ticker
- NYSE: HSY
- Trademark registrant
- HERSHEY CHOCOLATE & CONFECTIONERY LLC (USPTO)
- Last verified
- · 3 sources
About Twizzlers
Twizzlers are twisted liquorice-style candy made by Y&S Candies, a Pennsylvania company founded in 1845 and one of the oldest confectionery makers in the United States. Hershey acquired it in 1977, and the strawberry variant is far more widely sold than the original liquorice.
How often Hershey names Twizzlers in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Twizzlers
The USPTO record for the Twizzlers mark lists HERSHEY CHOCOLATE & CONFECTIONERY LLC as the owner of record (serial number 72053945). That name matches the owner named above.[3]
Ownership timeline of Twizzlers
Where Twizzlers sits in Hershey
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hershey ownership tree →
See the full Hershey brand portfolio (12) →
Other brands owned by Hershey
Hershey controls 12 brands on Brandtree, 12 of them in food.
Also in food
- Almond Joy (1946)
- Dot's Homestyle Pretzels (2011)
- Heath (1928)
- Hershey's (1900)
- Hershey's Kisses (1907)
- Ice Breakers (1996)
- Jolly Rancher (1949)
- PayDay (1932)
- Reese's (1928)
- SkinnyPop (2010)
- York (1940)
Other brands in candy & sugar confectionery, and who owns them
The 83 brands in candy & sugar confectionery on Brandtree belong to 36 owners. The largest is Cloetta, with 6; Hershey has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Ahlgrens bilar | Cloetta | 🇸🇪 Sweden |
| Bottle Caps | Ferrero | 🇮🇹 Italy |
| Charleston Chew | Tootsie Roll | 🇺🇸 United States |
| Bon Bon Bum | Colombina | 🇨🇴 Colombia |
| Candy Kittens | Katjes International | 🇩🇪 Germany |
| Airheads | Perfetti Van Melle | 🇳🇱 Netherlands |
| Goldbears | Haribo | 🇩🇪 Germany |
| Háls | Nói Síríus | 🇮🇸 Iceland |
About the owner: Hershey
Hershey is a publicly listed company headquartered in Hershey, Pennsylvania, United States, founded in 1894. Brandtree records 12 brands under its control, and it is listed as NYSE: HSY.
The Hershey Company was founded by Milton Hershey in 1894 and is controlled by the Hershey Trust, which funds a school for disadvantaged children and holds the majority of voting power. Hershey makes Cadbury and KitKat under licence for the United States market.
🇺🇸 Twizzlers and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Twizzlers is not one of them.
Frequently asked questions
Who is the parent company of Twizzlers?
The parent company of Twizzlers is Hershey, a publicly listed company headquartered in the United States.
Is Twizzlers American?
Yes. Twizzlers originated in the United States in 1929 and its owner, Hershey, is also headquartered in the United States.
Since when has Hershey owned Twizzlers?
Hershey has owned Twizzlers since 1977.
Is Twizzlers still owned by Hershey?
Yes. As of 3 October 2026, Twizzlers is still owned by Hershey. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Hershey Company Annual Report on Form 10-K filed 2026-02-17 — SEC EDGAR, SEC Form 10-K, published 17 February 2026; retrieved 16 September 2026.
- [2] The Hershey Company: A History of Goodness — The Hershey Company, Official document; retrieved 3 October 2026.
- [3] USPTO: TWIZZLERS, serial 72053945 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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