Brandtree

Haribo: brands it owns and its ownership tree

Haribo is a family-owned company headquartered in Grafschaft, Germany that owns 4 consumer brands.[1]

Haribo was founded in Bonn in 1920 by Hans Riegel, whose name and city give the company its acronym, and it invented the gummy bear in 1922 as a dancing bear figure sold at fairgrounds. It is the largest gummy confectionery company in the world and is still owned by the Riegel family.

Company facts

Legal name
HARIBO GmbH & Co. KG
Type
family-owned company · see all family-owned company owners
Headquarters
🇩🇪 Grafschaft, Germany
Founded
1920
Wikidata
Q153417
Website
www.haribo.com
Last verified
· 1 sources

Haribo in numbers

Everything Haribo owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Haribo owns Tree of 4 brands under Haribo. Haribo Goldbears Maoam Starmix Tangfastics

Full-screen interactive tree →

Brand portfolio by category

Food (4)

Full portfolio, 4 brands, with sources →

Frequently asked questions

What brands does Haribo own?

Haribo owns 4 consumer brands tracked here, including Goldbears, Maoam, Starmix and Tangfastics.

Is Haribo a German company?

Yes. Haribo is headquartered in Grafschaft, Germany and was founded in 1920.

Who owns Haribo?

Haribo is privately held. Haribo was founded in Bonn in 1920 by Hans Riegel, whose name and city give the company its acronym, and it invented the gummy bear in 1922 as a dancing bear figure sold at fairgrounds.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] HARIBO — our products — HARIBO GmbH & Co. KG, Official document; retrieved 16 September 2026. The original address no longer opens it, so the link goes to an archived copy (original address).

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