Who owns Starmix?
Starmix is owned by Haribo (Germany).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: HARIBO — our products, HARIBO GmbH & Co. KG (archived copy). Last checked .
Key facts
- Current owner
- HARIBO GmbH & Co. KG reported
- Owner HQ
- 🇩🇪 Germany, Grafschaft
- Origin
- 🇩🇪 Germany
- Founded
- 1970
- Category
- Food › Confectionery › Candy & sugar confectionery
- Last verified
- · 1 sources
About Starmix
Starmix is a mixed bag of gummy and foam sweets including bears, rings, hearts and cola bottles, and it is the largest sharing bag line in several European markets. Its British advertising, in which adults discuss the sweets in children's voices, ran for over a decade.
Ownership timeline of Starmix
Where Starmix sits in Haribo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Haribo ownership tree →
See the full Haribo brand portfolio (4) →
Other brands owned by Haribo
Haribo controls 4 brands on Brandtree, 4 of them in food.
Also in food
- Goldbears (1922)
- Maoam (1930)
- Tangfastics (1990)
Other brands in candy & sugar confectionery, and who owns them
The 83 brands in candy & sugar confectionery on Brandtree belong to 36 owners. The largest is Cloetta, with 6; Haribo has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Ahlgrens bilar | Cloetta | 🇸🇪 Sweden |
| Bottle Caps | Ferrero | 🇮🇹 Italy |
| Charleston Chew | Tootsie Roll | 🇺🇸 United States |
| Bon Bon Bum | Colombina | 🇨🇴 Colombia |
| Candy Kittens | Katjes International | 🇩🇪 Germany |
| Airheads | Perfetti Van Melle | 🇳🇱 Netherlands |
| Háls | Nói Síríus | 🇮🇸 Iceland |
| Jolly Rancher | Hershey | 🇺🇸 United States |
About the owner: Haribo
Haribo is a family-owned company headquartered in Grafschaft, Germany, founded in 1920. Brandtree records 4 brands under its control.
Haribo was founded in Bonn in 1920 by Hans Riegel, whose name and city give the company its acronym, and it invented the gummy bear in 1922 as a dancing bear figure sold at fairgrounds. It is the largest gummy confectionery company in the world and is still owned by the Riegel family.
🇩🇪 Starmix and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country; Starmix is not one of them.
- 3 Glocken — Princes Group 🇬🇧
- Abraham — Bell Food Group 🇨🇭
- Aldi (Nord) — Aldi Nord 🇩🇪
- Aldi (Süd) — Aldi Süd 🇩🇪
- Almette — Hochland 🇩🇪
- Aptamil — Danone 🇫🇷
Frequently asked questions
Who is the parent company of Starmix?
The parent company of Starmix is Haribo, a family-owned company headquartered in Germany.
Is Starmix German?
Yes. Starmix originated in Germany in 1970 and its owner, Haribo, is also headquartered in Germany.
Is Starmix still owned by Haribo?
Yes. As of 16 September 2026, Starmix is still owned by Haribo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] HARIBO — our products — HARIBO GmbH & Co. KG, Official document; retrieved 16 September 2026. The original address no longer opens it, so the link goes to an archived copy (original address).
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