Who owns Pooch & Mutt?
Pooch & Mutt is owned by VAFO (the Czech Republic).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: VAFO Group — Our Brands, VAFO Group a.s. Last checked .
Key facts
- Current owner
- VAFO Group a.s. reported
- Owner HQ
- 🇨🇿 Czech Republic, Chrášťany
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2007
- Category
- Pet & animal care › Pet food › Dog food
- Last verified
- · 1 sources
About Pooch & Mutt
Pooch & Mutt was started in Britain in 2007 by Guy Blaskey, who made a natural joint supplement for his own dog, Cookie, and turned it into a brand when it worked. It sells dry and wet food, treats, supplements, dental sticks, chews and bone broth under the line Good Mood Food, on the argument that a dog's mood and behaviour deserve the same nutritional attention as its joints or its coat. VAFO acquired the company and lists it among the group's brands.
Ownership timeline of Pooch & Mutt
Where Pooch & Mutt sits in VAFO
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full VAFO ownership tree →
See the full VAFO brand portfolio (12) →
Other brands owned by VAFO
VAFO controls 12 brands on Brandtree, 12 of them in pet & animal care.
Also in pet & animal care
Other brands in dog food, and who owns them
VAFO has more brands in dog food on Brandtree than any other owner: 8 of 38.
| Brand | Owner | Owner based in |
|---|---|---|
| Cesar | Mars | 🇺🇸 United States |
| Club 4 Paws | Kormotech | 🇺🇦 Ukraine |
| Bobtail | RCL FOODS | 🇿🇦 South Africa |
| American Journey | Chewy | 🇺🇸 United States |
| AVA | Pets at Home | 🇬🇧 United Kingdom |
| Sojos | WellPet | 🇺🇸 United States |
| Master Dog | Carozzi | 🇨🇱 Chile |
| Hill's Pet Nutrition | Colgate-Palmolive | 🇺🇸 United States |
About the owner: VAFO
VAFO is a privately held company headquartered in Chrášťany, Czech Republic, founded in 1994. Brandtree records 12 brands under its control.
VAFO Group is a European maker of premium pet food that began in 1994 as Vafo Praha and is now a second-generation Czech family business headquartered outside Prague. It runs nine dry food, wet food, snack and supplement factories with capacity above 220,200 tonnes a year, employs around 1,600 people and has factories and branches in Finland, Germany, the United Kingdom, Sweden, Estonia, Poland, France and Austria, with sales above €700 million and brands sold in more than 90 countries. Its growth has come from buying established national brands — Prima Pet Premium in Finland, Pooch & Mutt in Britain, Berlin's Pets Deli — and continuing to sell them under their own names rather than folding them into Brit.
🇬🇧 Pooch & Mutt and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, Pooch & Mutt among them.
- AVA — Pets at Home 🇬🇧
- Felix — Nestlé 🇨🇭
- Pedigree — Mars 🇺🇸
- Thunderbrook Equestrian — ForFarmers 🇳🇱
- A.1. — Kraft Heinz 🇺🇸
- ASOS Design — ASOS 🇬🇧
Frequently asked questions
Who is the parent company of Pooch & Mutt?
The parent company of Pooch & Mutt is VAFO, a privately held company headquartered in the Czech Republic.
Is Pooch & Mutt British or Czech?
Pooch & Mutt originated in the United Kingdom in 2007, but it is owned today by VAFO, which is headquartered in the Czech Republic. So Pooch & Mutt is a British-origin brand under Czech ownership.
Is Pooch & Mutt still owned by VAFO?
Yes. As of 23 September 2026, Pooch & Mutt is still owned by VAFO. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] VAFO Group — Our Brands — VAFO Group a.s., Official document; retrieved 23 September 2026.
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