Who owns Pets Deli?
Pets Deli is owned by VAFO (the Czech Republic).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: VAFO Group — Our Brands, VAFO Group a.s. Last checked .
Key facts
- Current owner
- VAFO Group a.s. reported
- Owner HQ
- 🇨🇿 Czech Republic, Chrášťany
- Origin
- 🇩🇪 Germany
- Category
- Pet & animal care › Pet food › Dog food
- Last verified
- · 1 sources
About Pets Deli
Pets Deli is a Berlin direct-to-consumer pet food brand founded by Tania Moser, with a turnover above €40 million. It sells wet food, dry food, raw feeding, snacks and supplements developed with veterinarians and nutrition experts and matched to an individual animal rather than sold as one recipe for all. VAFO announced on 11 August 2026 that it was acquiring the company to strengthen its direct-to-consumer position in Germany, and now lists Pets Deli among its brands.
Ownership timeline of Pets Deli
Where Pets Deli sits in VAFO
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full VAFO ownership tree →
See the full VAFO brand portfolio (12) →
Other brands owned by VAFO
VAFO controls 12 brands on Brandtree, 12 of them in pet & animal care.
Also in pet & animal care
Other brands in dog food, and who owns them
VAFO has more brands in dog food on Brandtree than any other owner: 8 of 38.
| Brand | Owner | Owner based in |
|---|---|---|
| Cesar | Mars | 🇺🇸 United States |
| Club 4 Paws | Kormotech | 🇺🇦 Ukraine |
| Bobtail | RCL FOODS | 🇿🇦 South Africa |
| American Journey | Chewy | 🇺🇸 United States |
| AVA | Pets at Home | 🇬🇧 United Kingdom |
| Sojos | WellPet | 🇺🇸 United States |
| Master Dog | Carozzi | 🇨🇱 Chile |
| Hill's Pet Nutrition | Colgate-Palmolive | 🇺🇸 United States |
About the owner: VAFO
VAFO is a privately held company headquartered in Chrášťany, Czech Republic, founded in 1994. Brandtree records 12 brands under its control.
VAFO Group is a European maker of premium pet food that began in 1994 as Vafo Praha and is now a second-generation Czech family business headquartered outside Prague. It runs nine dry food, wet food, snack and supplement factories with capacity above 220,200 tonnes a year, employs around 1,600 people and has factories and branches in Finland, Germany, the United Kingdom, Sweden, Estonia, Poland, France and Austria, with sales above €700 million and brands sold in more than 90 countries. Its growth has come from buying established national brands — Prima Pet Premium in Finland, Pooch & Mutt in Britain, Berlin's Pets Deli — and continuing to sell them under their own names rather than folding them into Brit.
🇩🇪 Pets Deli and other German brands
Brandtree records a controlling owner for 265 brands that began in Germany. 96 of them (36%) are now controlled by a company headquartered in another country, Pets Deli among them.
- ForFarmers team agrar — ForFarmers 🇳🇱
- Tetra — Spectrum Brands 🇺🇸
- 3 Glocken — Princes Group 🇬🇧
- A. Lange & Söhne — Richemont 🇨🇭
- ABOUT YOU — Zalando 🇩🇪
- ADS-TEC Energy — ADS-TEC Energy 🇮🇪
Frequently asked questions
Who is the parent company of Pets Deli?
The parent company of Pets Deli is VAFO, a privately held company headquartered in the Czech Republic.
Is Pets Deli German or Czech?
Pets Deli originated in Germany, but it is owned today by VAFO, which is headquartered in the Czech Republic. So Pets Deli is a German-origin brand under Czech ownership.
Is Pets Deli still owned by VAFO?
Yes. As of 23 September 2026, Pets Deli is still owned by VAFO. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] VAFO Group — Our Brands — VAFO Group a.s., Official document; retrieved 23 September 2026.
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