Who owns PrimaDog?
PrimaDog is owned by VAFO (the Czech Republic), which has owned the brand since 2021.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- VAFO Group a.s. reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇨🇿 Czech Republic, Chrášťany
- Origin
- 🇫🇮 Finland
- Category
- Pet & animal care › Pet food › Dog food
- Last verified
- · 1 sources
About PrimaDog
PrimaDog is the Finnish super-premium line sold through the grocery channel under the slogan "No wheat, but more meat", with a high meat content, a superfood mix of Nordic herbs and berries, grain-free varieties and no wheat, soy or GMO ingredients. It belongs to Prima Pet Premium, part of VAFO since 2021, whose food is increasingly made at the group's Finnish factories at Nokia and Mellilä rather than bought in.
Ownership timeline of PrimaDog
Where PrimaDog sits in VAFO
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full VAFO ownership tree →
Other brands owned by VAFO in pet & animal care
Latest news about PrimaDog
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Frequently asked questions
Who is the parent company of PrimaDog?
The parent company of PrimaDog is VAFO, a privately held company headquartered in the Czech Republic.
Is PrimaDog Finnish or Czech?
PrimaDog originated in Finland, but it is owned today by VAFO, which is headquartered in the Czech Republic. So PrimaDog is a Finnish-origin brand under Czech ownership.
Since when has VAFO owned PrimaDog?
VAFO has owned PrimaDog since 2021.
Is PrimaDog still owned by VAFO?
Yes. As of 23 September 2026, PrimaDog is still owned by VAFO. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] VAFO Group — Our Brands — VAFO Group a.s., Official document; retrieved 23 September 2026.
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