Who owns Eitt Sett?
Eitt Sett is owned by Nói Síríus (Iceland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nói Síríus — Our history, Nói Síríus hf. Last checked .
Key facts
- Current owner
- Nói Síríus hf. reported
- Owner HQ
- 🇮🇸 Iceland, Reykjavík
- Origin
- 🇮🇸 Iceland
- Category
- Food › Confectionery › Chocolate
- Last verified
- · 1 sources
About Eitt Sett
Eitt Sett — "one set" — packages together a piece of chocolate and a strip of liquorice, formalising a habit Icelandic children had already invented of eating the two at once. Nói Síríus says the local liquorice is softer and sweeter than most, which is what makes the pairing work. Like Nóa Kropp it came out of the product development the company undertook after import tariffs on foreign sweets were abolished in 1981.
Ownership timeline of Eitt Sett
- Current owner Nói Síríus [1] reported
Where Eitt Sett sits in Nói Síríus
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nói Síríus ownership tree →
See the full Nói Síríus brand portfolio (10) →
Other brands owned by Nói Síríus
Nói Síríus controls 10 brands on Brandtree, 10 of them in food.
Also in food
Other brands in chocolate, and who owns them
The 132 brands in chocolate on Brandtree belong to 46 owners. The largest is Mars, with 9; Nói Síríus has 6.
About the owner: Nói Síríus
Nói Síríus is a privately held company headquartered in Reykjavík, Iceland, founded in 1920. Brandtree records 10 brands under its control.
Nói Síríus is the Icelandic confectioner founded in Reykjavík in 1920 as Brjóstsykursgerðin Nói, a boiled-sweet works started in a basement on Óðinsgata by five men who put in 1,100 krónur each. It became a chocolate maker in 1933 by buying the Danish factory Síríus from Galle & Jessen, merged the two names into Nói Síríus hf. in 1977, and has been largely held throughout its history by the same family, the descendants of the wholesaler Hallgrímur Benediktsson, whose company took a majority stake in 1924. Women have chaired its board without interruption since 1954. It employs around 130 people at Hestháls in Reykjavík and exports to the United States, Canada, Denmark and the Faroe Islands among others.
🇮🇸 Eitt Sett and other Icelandic brands
Brandtree records a controlling owner for 32 brands that began in Iceland. 2 of them (6%) are now controlled by a company headquartered in another country; Eitt Sett is not one of them.
- Bananar — Hagar 🇮🇸
- Air Atlanta Icelandic — Air Atlanta 🇮🇸
- Boli — Bera 🇮🇸
- Eimskip — Eimskip 🇮🇸
- Icelandair — Icelandair 🇮🇸
- Kerecis — Coloplast 🇩🇰
Frequently asked questions
Who is the parent company of Eitt Sett?
The parent company of Eitt Sett is Nói Síríus, a privately held company headquartered in Iceland.
Is Eitt Sett Icelandic?
Yes. Eitt Sett originated in Iceland and its owner, Nói Síríus, is also headquartered in Iceland.
Is Eitt Sett still owned by Nói Síríus?
Yes. As of 16 September 2026, Eitt Sett is still owned by Nói Síríus. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nói Síríus — Our history — Nói Síríus hf., Official document; retrieved 16 September 2026.
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