Who owns Síríus?
Síríus is owned by Nói Síríus (Iceland), which has owned the brand since 1933.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nói Síríus — Our history, Nói Síríus hf. Last checked .
Key facts
- Current owner
- Nói Síríus hf. reported
- Owned since
- Owner HQ
- 🇮🇸 Iceland, Reykjavík
- Origin
- 🇩🇰 Denmark
- Founded
- 1895
- Category
- Food › Confectionery › Chocolate
- Last verified
- · 1 sources
About Síríus
Síríus is the chocolate that made Nói a chocolate company. The factory of that name was founded in Denmark in 1895 and Nói bought it in 1933 from the Danish confectioner Galle & Jessen, at a time when Iceland restricted sweet imports and rationed sugar and cocoa. It is now the standard Icelandic milk and dark chocolate, sold in bars from 33 to 70 per cent cocoa and in flavours including nuts and raisins, caramel and sea salt, and salt liquorice flakes.
Ownership timeline of Síríus
- 1933 – present Nói Síríus [1] reported
Where Síríus sits in Nói Síríus
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nói Síríus ownership tree →
See the full Nói Síríus brand portfolio (10) →
Other brands owned by Nói Síríus
Nói Síríus controls 10 brands on Brandtree, 10 of them in food.
Also in food
Other brands in chocolate, and who owns them
The 132 brands in chocolate on Brandtree belong to 46 owners. The largest is Mars, with 9; Nói Síríus has 6.
About the owner: Nói Síríus
Nói Síríus is a privately held company headquartered in Reykjavík, Iceland, founded in 1920. Brandtree records 10 brands under its control.
Nói Síríus is the Icelandic confectioner founded in Reykjavík in 1920 as Brjóstsykursgerðin Nói, a boiled-sweet works started in a basement on Óðinsgata by five men who put in 1,100 krónur each. It became a chocolate maker in 1933 by buying the Danish factory Síríus from Galle & Jessen, merged the two names into Nói Síríus hf. in 1977, and has been largely held throughout its history by the same family, the descendants of the wholesaler Hallgrímur Benediktsson, whose company took a majority stake in 1924. Women have chaired its board without interruption since 1954. It employs around 130 people at Hestháls in Reykjavík and exports to the United States, Canada, Denmark and the Faroe Islands among others.
🇩🇰 Síríus and other Danish brands
Brandtree records a controlling owner for 106 brands that began in Denmark. 27 of them (25%) are now controlled by a company headquartered in another country, Síríus among them.
- 3-Stjernet — Atria 🇫🇮
- Arla — Arla Foods 🇩🇰
- Danish Crown — Danish Crown 🇩🇰
- Earth Control — Midsona 🇸🇪
- Rawbite — Bahlsen 🇩🇪
- 7 Seas — Scandinavian Tobacco Group 🇩🇰
Frequently asked questions
Who is the parent company of Síríus?
The parent company of Síríus is Nói Síríus, a privately held company headquartered in Iceland.
Is Síríus Danish or Icelandic?
Síríus originated in Denmark in 1895, but it is owned today by Nói Síríus, which is headquartered in Iceland. So Síríus is a Danish-origin brand under Icelandic ownership.
Since when has Nói Síríus owned Síríus?
Nói Síríus has owned Síríus since 1933.
Is Síríus still owned by Nói Síríus?
Yes. As of 16 September 2026, Síríus is still owned by Nói Síríus. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nói Síríus — Our history — Nói Síríus hf., Official document; retrieved 16 September 2026.
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