Who owns Traditional Icelandic Chocolate?
Traditional Icelandic Chocolate is owned by Nói Síríus (Iceland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nói Síríus — Our history, Nói Síríus hf. Last checked .
Key facts
- Current owner
- Nói Síríus hf. reported
- Owner HQ
- 🇮🇸 Iceland, Reykjavík
- Origin
- 🇮🇸 Iceland
- Founded
- 2014
- Category
- Food › Confectionery › Chocolate
- Last verified
- · 1 sources
About Traditional Icelandic Chocolate
Traditional Icelandic Chocolate is the brand Nói Síríus created in 2014 specifically for the tourists then arriving in Iceland in rapidly growing numbers, putting Síríus chocolate into packaging designed to be bought as a souvenir. It now runs to more than twenty items sold at visitor sites around the country and in duty free, and the company notes that other Icelandic manufacturers followed it into the same idea.
Ownership timeline of Traditional Icelandic Chocolate
- Current owner Nói Síríus [1] reported
Where Traditional Icelandic Chocolate sits in Nói Síríus
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nói Síríus ownership tree →
See the full Nói Síríus brand portfolio (10) →
Other brands owned by Nói Síríus
Nói Síríus controls 10 brands on Brandtree, 10 of them in food.
Also in food
Other brands in chocolate, and who owns them
The 132 brands in chocolate on Brandtree belong to 46 owners. The largest is Mars, with 9; Nói Síríus has 6.
About the owner: Nói Síríus
Nói Síríus is a privately held company headquartered in Reykjavík, Iceland, founded in 1920. Brandtree records 10 brands under its control.
Nói Síríus is the Icelandic confectioner founded in Reykjavík in 1920 as Brjóstsykursgerðin Nói, a boiled-sweet works started in a basement on Óðinsgata by five men who put in 1,100 krónur each. It became a chocolate maker in 1933 by buying the Danish factory Síríus from Galle & Jessen, merged the two names into Nói Síríus hf. in 1977, and has been largely held throughout its history by the same family, the descendants of the wholesaler Hallgrímur Benediktsson, whose company took a majority stake in 1924. Women have chaired its board without interruption since 1954. It employs around 130 people at Hestháls in Reykjavík and exports to the United States, Canada, Denmark and the Faroe Islands among others.
🇮🇸 Traditional Icelandic Chocolate and other Icelandic brands
Brandtree records a controlling owner for 32 brands that began in Iceland. 2 of them (6%) are now controlled by a company headquartered in another country; Traditional Icelandic Chocolate is not one of them.
- Bananar — Hagar 🇮🇸
- Air Atlanta Icelandic — Air Atlanta 🇮🇸
- Boli — Bera 🇮🇸
- Eimskip — Eimskip 🇮🇸
- Icelandair — Icelandair 🇮🇸
- Kerecis — Coloplast 🇩🇰
Frequently asked questions
Who is the parent company of Traditional Icelandic Chocolate?
The parent company of Traditional Icelandic Chocolate is Nói Síríus, a privately held company headquartered in Iceland.
Is Traditional Icelandic Chocolate Icelandic?
Yes. Traditional Icelandic Chocolate originated in Iceland in 2014 and its owner, Nói Síríus, is also headquartered in Iceland.
Is Traditional Icelandic Chocolate still owned by Nói Síríus?
Yes. As of 16 September 2026, Traditional Icelandic Chocolate is still owned by Nói Síríus. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nói Síríus — Our history — Nói Síríus hf., Official document; retrieved 16 September 2026.
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