Who owns Bananar?
Bananar is owned by Hagar (Iceland, Nasdaq Iceland: HAGA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026, 29 April 2026. Last checked .
Key facts
- Current owner
- Hagar hf. reported
- Owner HQ
- 🇮🇸 Iceland, Reykjavík
- Origin
- 🇮🇸 Iceland
- Category
- Food › Fresh produce › Fresh fruit
- Parent ticker
- Nasdaq Iceland: HAGA
- Last verified
- · 1 sources
About Bananar
Bananar is, as its name says, the banana importer: Hagar calls it Iceland's leading importer and distributor of fruit and vegetables, supplying the group's own shops and others. In a country where almost no fruit is grown outdoors, a fresh-produce importer is a strategic asset rather than a commodity supplier, and it ripens and distributes as well as buys.
Ownership timeline of Bananar
Where Bananar sits in Hagar
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hagar ownership tree →
See the full Hagar brand portfolio (11) →
Other brands owned by Hagar
Hagar controls 11 brands on Brandtree.
- Bónus (1989)
- Eldum rétt
- Glans
- Hagkaup (1959)
- Miklagarður
- Mylnan
- ÓB
- Olís
- SMS (1977)
- Stórkaup
Other brands in fresh fruit, and who owns them
The 21 brands in fresh fruit on Brandtree belong to 12 owners. The largest is Zespri, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Zespri | Zespri | 🇳🇿 New Zealand |
| Kachina | Limoneira | 🇺🇸 United States |
| Calavo | Mission Produce | 🇺🇸 United States |
| Wonderful Halos | The Wonderful Company | 🇺🇸 United States |
| Al Foah | Agthia | 🇦🇪 United Arab Emirates |
| Chiquita | Chiquita | 🇨🇭 Switzerland |
| S&W | Del Monte Pacific | 🇻🇬 British Virgin Islands |
| Dole | Dole | 🇮🇪 Ireland |
About the owner: Hagar
Hagar is a publicly listed company headquartered in Reykjavík, Iceland. Brandtree records 11 brands under its control, and it is listed as Nasdaq Iceland: HAGA.
Hagar is the largest grocery retailer in Iceland and is listed on the main market of Nasdaq Iceland. It runs eight business units at home — 40 grocery stores, 22 Olís service stations, 45 ÓB self-service fuel stations, two warehouses, a production facility, a wholesale store and a specialty store — and owns SMS, the market leader in the Faroe Islands, along with an online alcohol shop in the Netherlands. That makes it central to the price of food in Iceland: when the country argues about the cost of groceries it is largely arguing about Bónus and Hagkaup. Group profit for the 2025/26 year was ISK 7,394 million on EBITDA of ISK 18,129 million.
🇮🇸 Bananar and other Icelandic brands
Brandtree records a controlling owner for 32 brands that began in Iceland. 2 of them (6%) are now controlled by a company headquartered in another country; Bananar is not one of them.
- Eitt Sett — Nói Síríus 🇮🇸
- Air Atlanta Icelandic — Air Atlanta 🇮🇸
- Boli — Bera 🇮🇸
- Eimskip — Eimskip 🇮🇸
- Icelandair — Icelandair 🇮🇸
- Kerecis — Coloplast 🇩🇰
Frequently asked questions
Who is the parent company of Bananar?
The parent company of Bananar is Hagar, a publicly listed company headquartered in Iceland.
Is Bananar Icelandic?
Yes. Bananar originated in Iceland and its owner, Hagar, is also headquartered in Iceland.
Is Bananar still owned by Hagar?
Yes. As of 21 September 2026, Bananar is still owned by Hagar. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026 — Hagar hf., Annual report, published 29 April 2026; retrieved 21 September 2026.
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