Who owns Mylnan?
Mylnan is owned by Hagar (Iceland, Nasdaq Iceland: HAGA), which has owned the brand since 2024.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026, 29 April 2026. Last checked .
Key facts
- Current owner
- Hagar hf. reported
- Owned since
- Owner HQ
- 🇮🇸 Iceland, Reykjavík
- Origin
- 🇫🇴 Faroe Islands
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- Nasdaq Iceland: HAGA
- Last verified
- · 1 sources
About Mylnan
Mylnan is the third Faroese grocery banner in the SMS group that Hagar bought into, sitting beside Miklagarður and Bónus. Hagar reports the Faroese stores as one segment and does not break the banners out separately, but between them they make SMS the leading food retailer in the islands, with restaurants and specialty shops attached.
Ownership timeline of Mylnan
Where Mylnan sits in Hagar
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hagar ownership tree →
See the full Hagar brand portfolio (11) →
Other brands owned by Hagar
Hagar controls 11 brands on Brandtree, 9 of them in home, garden & diy.
Also in home, garden & diy
Other brands in grocery own brands, and who owns them
The 170 brands in grocery own brands on Brandtree belong to 55 owners. The largest is Cencosud, with 12; Hagar has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: Hagar
Hagar is a publicly listed company headquartered in Reykjavík, Iceland. Brandtree records 11 brands under its control, and it is listed as Nasdaq Iceland: HAGA.
Hagar is the largest grocery retailer in Iceland and is listed on the main market of Nasdaq Iceland. It runs eight business units at home — 40 grocery stores, 22 Olís service stations, 45 ÓB self-service fuel stations, two warehouses, a production facility, a wholesale store and a specialty store — and owns SMS, the market leader in the Faroe Islands, along with an online alcohol shop in the Netherlands. That makes it central to the price of food in Iceland: when the country argues about the cost of groceries it is largely arguing about Bónus and Hagkaup. Group profit for the 2025/26 year was ISK 7,394 million on EBITDA of ISK 18,129 million.
🇫🇴 Mylnan and other Faroese brands
Brandtree records a controlling owner for 8 brands that began in Faroe Islands. 3 of them (38%) are now controlled by a company headquartered in another country, Mylnan among them.
- 18 Islands — Bakkafrost 🇫🇴
- Atlantic Airways — Atlantic Airways 🇫🇴
- Bakka Salmon — Bakkafrost 🇫🇴
- Bakkafrost — Bakkafrost 🇫🇴
- Heimland — Bakkafrost 🇫🇴
Frequently asked questions
Who is the parent company of Mylnan?
The parent company of Mylnan is Hagar, a publicly listed company headquartered in Iceland.
Is Mylnan Faroese or Icelandic?
Mylnan originated in Faroe Islands, but it is owned today by Hagar, which is headquartered in Iceland. So Mylnan is a Faroese-origin brand under Icelandic ownership.
Since when has Hagar owned Mylnan?
Hagar has owned Mylnan since 2024.
Is Mylnan still owned by Hagar?
Yes. As of 21 September 2026, Mylnan is still owned by Hagar. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026 — Hagar hf., Annual report, published 29 April 2026; retrieved 21 September 2026.
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